United Airlines 2012 Annual Report Download - page 118

Table of Contents
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Operating segments are defined as components of an enterprise with separate financial information, which are evaluated regularly by the chief operating
decision maker and are used in resource allocation and performance assessments.
The Company deploys its aircraft across its route network through a single route scheduling system to maximize the value of UAL. When making resource
allocation decisions, the Company’s chief operating decision maker evaluates flight profitability data, which considers aircraft type and route economics, but
gives no weight to the financial impact of the resource allocation decision on an individual carrier basis. The Company’s chief operating decision maker
makes resource allocation decisions to maximize the Company’s consolidated financial results. Managing the Company as one segment allows management the
opportunity to maximize the value of its route network.
The Company’s operating revenue by principal geographic region (as defined by the U.S. Department of Transportation) for the years ended December 31 is
presented in the table below (in millions):
  




Domestic (U.S. and Canada) $ 21,276 $ 12,350 $ 9,710
Pacific 6,040 4,327 1,713
Atlantic 6,582 3,359 3,223
Latin America 3,254 925 2,329
Total $ 37,152 $ 20,961 $ 16,975
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Domestic (U.S. and Canada) $ 21,922 $ 13,048 $ 9,094
Pacific 5,404 3,845 1,559
Atlantic 6,675 3,483 3,192
Latin America 3,109 779 2,330
Total $ 37,110 $ 21,155 $ 16,175
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Domestic (U.S. and Canada) $ 14,382 $ 12,407 $ 1,991 $ 5,870
Pacific 3,971 3,600 371 1,080
Atlantic 3,912 3,212 700 2,299
Latin America 1,060 559 501 1,539
Total $ 23,325 $ 19,778 $ 3,563 $ 10,788
The Company attributes revenue among the geographic areas based upon the origin and destination of each flight segment. The Company’s operations involve
an insignificant level of dedicated revenue-producing assets in geographic regions as the overwhelming majority of the Company’s revenue producing assets
(primarily U.S. registered aircraft) can be deployed in any of its geographic regions.
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