US Cellular 2013 Annual Report Download - page 5
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Building Connections in Our Communities
An important part of our localized attention to
customer needs is building connections with
the communities we serve, and supporting the
people and organizations that make our
communities successful.
As part of our Spotlight on America’s Backbone
contest, we reached out to small businesses in
our markets and selected a winning business to
receive up to $25,000 in advertising, a year of
wireless service with six Apple devices, and
$5,000 cash.
footprint received $25,000 each through our
Calling All Communities campaign. Community
members cast more than 37,000 votes on
uscellular.com for their favorite schools.
Ensuring Customer Focus and Accountability
U.S. Cellular’s passionate and dedicated
associates are the heart of our company, and
together we create an environment that values
ethical practices, diverse perspectives and
outstanding business performance, and is
focused on delivering an outstanding customer
Organization.
We are committed to demonstrating the values
driving accountability and ownership of overall
company performance throughout U.S. Cellular.
U.S. CELLULAR 3
Smartphone Customers as a
Percentage of Postpaid Customers
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
04G
3G
Q412 Q113 Q213 Q313 Q413
51%
47%
46%
43%
42%
15%
21%
29%
33%
42%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
Smartphones as a Percentage
of Total Devices Sold
Q412 Q113 Q213 Q313 Q413
80%
65%
66%
62%
63%
46% 46%
55% 58%
69%
4G
3G
Growth in data use is a critical
driver of U.S. Cellular’s future
success. Total data tra ic
increased 97 percent from
2012 to 2013.
Growth in data use is a critical Growth in data use is a critical
driver of U.S. Cellular’s future driver of U.S. Cellular’s future
success. Total data tra ic success. Total data tra ic
increased 97 percent from increased 97 percent from
2012 to 20132012 to 2013
..
U.S. Cellular is committed to
building productive relationships
in the communities we serve.
U.S. Cellular is committed to U.S. Cellular is committed to
building productive relationships building productive relationships
in the communities we serve.in the communities we serve.