Thrifty Car Rental 2008 Annual Report Download - page 11

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System Fees in the U.S.
Dollar - In addition to an initial franchise fee, each Dollar U.S. franchisee is generally required to pay a
system fee equal to 8% of airport rental revenue and 6% for suburban operations.
Thrifty - In addition to the initial franchise fee, each Thrifty U.S. franchisee pays a fee generally ranging
from 6% to 8% of base rental revenue.
System Fees in Canada
All Dollar and Thrifty Canadian franchisees whether operating a single-brand or co-brand location pay a
monthly fee generally equal to 8% of rental revenue.
Franchisee Services and Products
Dollar and Thrifty provide their U.S. and Canadian franchisees a wide range of products and services,
including vehicle leasing, reservations, marketing programs and assistance, branded supplies, image and
standards, training, rental rate management analysis and customer satisfaction programs. Additionally,
Dollar and Thrifty offer their respective franchisees centralized corporate account and tour billing and
travel agent commission payments.
Summary of U.S. and Canada Franchise Operations Data
2008 2007 2006
Franchisee locations:
Dollar 143 146 158
Thrifty 198 219 271
Total franchisee locations 341 365 429
As of December 31,
International
Dollar and Thrifty offer master franchises outside the U.S. and Canada, generally on a countrywide basis.
Thrifty Car Sales
December 1998, Thrifty Car Sales was formed to operate a franchise system. Thrifty Car Sales
Each master franchisee is permitted to operate within its franchised territory directly or through
subfranchisees. At December 31, 2008, exclusive of the U.S. and Canada, Dollar had franchised
locations in 57 countries and Thrifty had franchised locations in 74 countries. These locations are in Latin
America, Europe, the Middle East, and the Asia-Pacific regions. The Company offers franchisees the
opportunity to license the rights to operate either the Dollar or the Thrifty brand or both brands in certain
markets on a dual franchise or co-brand basis. Revenue generated by the Company from franchised
operations outside the U.S. and Canada totaled $12.9 million in 2008, comprised primarily of system,
reservation and advertising fees.
In
provides an opportunity to qualified candidates including independent and franchised dealers to enhance
or expand their used car operations under a well-recognized national brand name. In addition to the use
of the brand name, dealers have access to a variety of products and services offered by Thrifty Car
Sales. These products and services include participation in a full service business development center, a
nationally supported Internet strategy and Web site, operational and marketing support, vehicle supply
services, customized retail and wholesale financing programs as well as national accounts and supplies
programs. As of December 31, 2008, Thrifty Car Sales had 39 franchise locations in operation.
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