Supercuts 2011 Annual Report Download - page 142

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Table of Contents
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
16. SEGMENT INFORMATION (Continued)
The Company operates its International salon operations, primarily in the United Kingdom, through three primary concepts: Regis,
Supercuts, and Sassoon salons. Consistent with the North American concepts, the international concepts offer similar products and services,
concentrate on the mass market consumer marketplace and have consistent distribution channels. All of the international salon concepts are
company-owned and are located in malls, leading department stores, and high-street locations. Individual salons display similar long-term
economic characteristics. The salons share interdependencies and a common support base.
The Company's company-owned and franchise hair restoration centers are located in the U.S. and Canada. The Company's hair restoration
centers offer three hair restoration solutions; hair systems, hair transplants, and hair therapy, which are targeted at the mass market consumer.
Hair restoration centers are located primarily in office and professional buildings within larger metropolitan areas.
Based on the way the Company manages its business, it has reported its North American salons, International salons, and Hair Restoration
Centers as three separate reportable segments.
The accounting policies of the reportable operating segments are the same as those described in Note 1 to the Consolidated Financial
Statements. Corporate assets detailed below are primarily comprised of property and equipment associated with the Company's headquarters and
distribution centers, corporate cash, inventories located at corporate distribution centers, deferred income taxes, franchise receivables and other
corporate assets. Intersegment sales and transfers are not significant.
137