Square Enix 2004 Annual Report Download - page 6

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04 SQUARE ENIX 2004
A New Era of Entertainment
Another factor why we decided on the merger was to
tackle a massive new market.
Taking another look at changes in the industry
structure, we see that the process of change is offering
customers new forms of entertainment. Companies
unable to adjust to this change will fail, and companies
that precisely adapt to this change will be offered
incredible business opportunities.
Square Enix expresses the new era of networking in the
following two catchphrases.
“Network is the Game”
Network is the Game is our way of expressing the fact
that communication across networks is an essential
element in new network-based interactive content. To
think abstractly, it can be said that a game is a form of
communication based on a set of rules. The enjoyment
derived from a game of chess or sports is created
through interaction between people. Technology has
advanced to the point of allowing users to enjoy com-
municating through virtual worlds. Demand for
communications, and the communities that naturally
formed as a result, present an unlimited market
restricted only by the whims of people.
“Everything Plays Games”
With the advancement of multifunctional, high-perfor-
mance platforms, the way users access content is
diversifying. Users will be able to access the same
content at any time no matter where they are, and they
will be able to access various kinds of content from a
single platform.
Now Future
Contents
Networks
Terminals
Networks will transform the Entertainment Industry.