Square Enix 2004 Annual Report Download - page 11

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SQUARE ENIX 2004 09
©2004 SQUARE ENIX CO., LTD. All Rights Reserved.
©2002 Hiromu Arakawa
©2003 SQUARE ENIX CO., LTD. All Rights Reserved. ©2004 SQUARE ENIX CO., LTD. All Rights Reserved.
>Publication
The Company publishes monthly magazines including SHONEN
GANGAN, G FANTASY, and GANGAN WING. During this Fiscal
Year, from among these serial comics the Company created three anima-
tion series, FULLMETAL ALCHEMIST, E’S, and PAPUWA, which
were aired on television.
Of these titles, FULLMETAL ALCHEMIST is a best-selling hit with
over 1.1 million publications in print, including comics and fan books.
Synergetic effects from FULLMETAL ALCHEMIST are also substantial.
In the Games (Offline) segment, the newly created FULLMETAL
ALCHEMIST game title for the PlayStation 2 shipped 250,000 copies,
and the circulation of SHONEN GANGAN, the monthly magazine fea-
turing the FULLMETAL ALCHEMIST comic, more than doubled.
Despite the lack of publications of game strategy books for major titles in
this Fiscal Year, the Publication segment performed admirably well.
Sales in the Publication segment amounted to ¥9,671 million and
operating income was ¥3,180 million.
>Others
The Others segment covers the planning, production, sales, and licensing
of Square Enix titles’ derivative products. The Company offers character
goods related to FINAL FANTASY, the BATO-EN series of popular
pencil battle games related to DRAGON QUEST, as well as a wide variety
of other toys and goods for all ages. The Company also licenses music CDs
including the soundtracks of popular games.
Total sales in the Others segment were ¥3,824 million, and operating
income was ¥1,027 million.
>Mobilephone Content
The Company provides content for mobilephones such as ring tones and
wallpaper, as well as role-playing games (RPGs) and adventure games. In
Japan, the Company proved beyond any doubt that mobilephones are a
viable game platform by releasing complete versions of DRAGON
QUEST and FINAL FANTASY for NTT DoCoMo’s FOMA handsets.
The Company made significant strides during this Fiscal Year, enter-
ing overseas markets in North America and Asia, and began to provide
content to Verizon Wireless and AT&T Wireless in the U.S. In March
2004, the Company acquired U.S.-based UIEvolution, which possesses
technology that is able to distribute the same content to any number of
mobilephones, thus providing a foundation for future overseas develop-
ment.
Sales in the Mobilephone Content segment were ¥2,793 million.
Operating income was ¥1,159 million.
©2004 SQUARE ENIX CO.,LTD.All Rights Reserved.
©1986-2004 ARMOR PROJECT/BIRD STUDIO/CHUNSOFT/SQUARE ENIX All Rights Reserved.
Consolidated Sales by Geographic Segment (Fiscal year ended March 31, 2004) Millions of Yen
Japan North America Europe Asia Total
Consolidated net sales 44,491 15,618 2,121 972 63,202
Percentage of Share 70.4% 24.7% 3.4% 1.5% 100.0%