Shutterfly 2014 Annual Report Download - page 11

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Please find page 11 of the 2014 Shutterfly annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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• Photo hosting websites that allow users to upload and share images at no cost such as Apple
iTunes, Picasa, Flickr, Imgur, and Photobucket;
• ‘‘Big Box’’ retailers such as Wal-Mart, Costco, Sam’s Club, Target, and others that offer low
cost digital photography products and services. These competitors provide in-store fulfillment
and self-service kiosks for printing, and may, among other strategies, offer their customers
heavily discounted in-store products and services that compete directly with our offerings;
• Drug stores such as Walgreens, CVS/pharmacy, and others that offer low-cost photography
products and services as well as in-store pick-up from their photo website Internet orders;
• Mobile digital photography services companies such as Instagram, Woven, and iPhoto;
• Self-publishing companies and services such as Lulu, CafePress, and Zazzle;
• Cloud-based storage services and file-syncing services such as Dropbox, SugarSync, Box,
Amazon Cloud Drive, and iCloud;
• Specialized companies in the photo book and stationery business such as Hallmark, Cardstore
by American Greetings, Minted, Picaboo, Blurb, Mixbook, MOO, Smilebox, Creative
Memories, and Photobook America;
• Photo-related software companies such as Apple, Microsoft, Corel, and FotoFlexer;
• Internet portals and search engines such as Yahoo!, AOL, and Google that offer broad-
reaching digital photography and related products and services to their large user bases;
• Home printing service providers such as Hewlett-Packard, Epson, Canon, and Kodak that are
seeking to expand their printer and ink businesses by gaining market share in the digital
photography marketplace;
• Enterprise digital and print communications companies such as RR Donnelley and Sons
Company, O’Neil Data Systems, Inc., Quad/Graphics, Inc. and Viatech Publishing
Solutions, Inc.;
• Regional photography companies such as Ritz Camera that have established brands and
customer bases in existing photography markets; and
• Camera and photographic supply companies that rent equipment nationwide both online and
in brick-and-mortar stores such as LensRentals.com, LensProToGo, Cameralends, AbelCine,
and Adorama.
We believe the primary competitive factors in attracting and retaining customers are:
• brand recognition and trust;
• quality of products and services;
• breadth of products and services;
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