Samsung 2009 Annual Report Download - page 8

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13
Beginning the journey of Vision 2020
In the next few months, economies in the major developed countries are expected to begin recovery. Growth in
emerging countries, particularly the BRICs, is predicted to accelerate. However, the financial crises in Eastern
Europe and the Middle East remain risk factors. The industry will likely face continuing intense challenges as
competitors emerge from restructuring efforts leaner and agile.
In this rapidly changing and uncertain environment, we intend to steer the company by focusing on efficiency
and liquidity and by identifying relevant growth opportunities
Sharpening our edge
Looking ahead, we will strengthen our competitive advantages across all product lines and in all markets as
we move toward our 2020 goals. For businesses where we already hold top ranking, including TVs, memory
and LCDs, we expect to widen our lead in product selections and cost competitiveness, utilizing differentiating
factors to further secure our first-place position. In the mobile phone arena, we are working to close the gap with
the competition and increase the category growth potential of our smart phones. To fast-track other growing
businesses, including printers, computers, digital home appliances, System LSI and network systems, we will
dramatically scale up our business capabilities as we achieve top ranking.
Maximizing new synergies
We restructured and streamlined our organization from two businesses overseeing 10 divisions into eight
independent businesses: (1) Visual Display Business; (2) IT Solutions Business; (3) Digital Appliances Business;
(4) Mobile Communications Business; (5) Telecommunication Systems Business; (6) Digital Imaging Business; (7)
Semiconductor Business; and (8) LCD Business. Going forward, this structure will maximize speed, cost-efficiency
and business synergies.
With the goal of becoming more customer-focused and field-driven, we realigned sales operations both at
home and abroad. The new sales operations will streamline our business structure and ensure that all businesses
are operating on a similar platform. We can now fully capitalize on developing true convergence and differentiated
products and services, taking advantage of our business expertise from components to sets.
Fostering growth and improving business structure
Fueled by advances in information technology, the global infotainment environment is rapidly evolving. With that
in mind, we foresee future business opportunities in health, life care, and environmental and energy solutions,
which we envision as the new growth pillars of Samsung Electronics over the next ten years. Guided by the New
Business Team, our R&D hubs, technology centers and individual business units will collaborate to develop specific
roadmaps that turn these opportunities into reality. We plan to shift focus from hardware to software and content,
and to redirect our business structure toward delivering high-value services and solutions for our products.
Samsung Electronics will do its best to secure the company’s ongoing growth and value by accurately
forecasting the future, step by step. We will be making aggressive investments in the future that include developing
new core technologies. We will take the lead in demonstrating corporate citizenship and green management.
These efforts will help us achieve a brighter tomorrow and fulfill our goals—Vision 2010: Inspire the World, Create
the Future.
I invite you to witness our dedication and performance as we realize the Samsung Electronics vision for the next
100 years. We are reaching higher and wider. We hope you’ll join our journey.
Geesung Choi
President & CEO
Samsung Electronics
2010 ORGANIZATIONAL STRUCTURE
North America, Europe,
China, Southeast Asia,
Southwest Asia, CIS, Middle East,
Africa, Latin America, Korea
Digital Appliances Business
Visual Display Business
IT Solutions Business
Mobile Communications Business
Telecommunication Systems Business
Semiconductor Business
LCD Business
Digital Imaging Business
C
E
O
“We are boosting our business capabilities,
reaping the benefits of reorganization and
optimizing smart growth opportunities.”