Samsung 2009 Annual Report Download - page 13

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22 23
Seungho Lee Manager, Affiliated Company Sales Branch, Korean Operations
Creating products that touch the hearts of consumers
From touchscreen mobile phones that perform with a mere flick of the fingertip to innovative 3D TVs that frame
vivid lifelike pictures, Samsung Electronics utilizes advanced functionalities and intuitive user interfaces to produce
sophisticated products that deliver unique user experiences.
That comfortable and convenient product experience is key to how Samsung Electronics deepens customer
satisfaction, bolsters brand value and succeeds in the marketplace. We plan and design our systems, products
and services from the consumer’s vantage point, ensuring that every user interaction is rewarding.
Continuous technological advances and multi-functionality options in digital devices are a two-edged sword.
On the one hand, advances invite consumer interest and excitement. On the other, constant change can influence
customer fatigue and widen the buying generation gap. In response, we are concentrating our capabilities so
consumers enjoy all the benefits of digital advances and content without a steep learning curve. Our goal is
convenience across the frontier for settings, operations and product usage.
We continue to rely on our leadership philosophy of the 4Cs: (1) content and services; (2) connectivity; (3)
creativity; and (4) component capability. We are dedicated to delighting users and to providing new ways to
share personalized digital experiences, anywhere and anytime. By keeping our ears and eyes firmly trained on
our customers, Samsung Electronics will continue to generate cutting-edge products that engage the hearts and
minds of global consumers.
“We make a habit of listening to the
voices of our customers, drilling down
to analyze every minor detail. If we
learn what customers want from our
products, we can more quickly develop
next-generation innovations that they
hadn’t even thought possible. We want
to guarantee that our customers
remain satisfied.”