Samsung 2009 Annual Report Download - page 19

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Leading the worldwide mobile
broadband market
Mobile WiMAX (WiBRO),
developed by Samsung
Electronics and adopted as the worldwide technology standard in 2007, has been growing
dramatically in leading mobile communications markets around the globe. Since we successfully
provided full-blown commercial mobile WiMAX services in the US, Japan and Russia, as of early
2010, 139 operators in 75 countries have sought Mobile WiMAX businesses around the globe.
This market is expected to expand, propelled by new operators in developing regions, such
as Asia, the Middle East, Africa, Central and South America and Eastern Europe. Currently,
we are developing next-generation mobile WiMAX products that offer improved performance,
thus securing our status as the leader in next-generation mobile communications. We also are
forging the path to standardization and product development for Long Term Evolution (LTE),
another strong candidate technology for 4G mobile communications.
Simultaneously, we intend to be at the forefront of producing environmentally friendly base
station products. In 2009, we unveiled U-RAS Smart, a mobile WiMAX base station that
not only provides stronger coverage by doubling signal transmissions but reduces energy
consumption by 35% compared with conventional models.
In the set-top box business, we have seen significant results in major markets, with sales
mostly driven by the high-end features set-top boxes which support HD broadcasting and
personal video recorder (PVR). We expect to take advantage of the growing trends in this
market and increase our global market share by commercializing new products soon, including
a set-top box that supports downloadable CAS and a multi-room set-top box.
Telecommunication Systems Business
Mobile WiMAX Base Station
(U-RAS Smart)
This eco-friendly mobile WiMAX base station
provides dramatically improved performance
along with lower energy consumption. It also
significantly reduces operator expenses for
network construction and maintenance.
Mirrorless Interchangeable
Lens Digital Camera (NX10)
A revolutionary new camera, the NX10
satisfies consumer demand to create
personalized images and content using
Internet and video capabilities. Equipped
with DSLR, or professional digital single-
lens reflex picture quality and performance,
the NX10 is also 40% slimmer and lighter
than conventional DSLRs. Yet this advanced
interchangeable lens digital camera is
as easy to operate as a compact digital
camera.
34 35
Launching a new era in imaging with
next-generation digital cameras
Samsung Electronics continues to strengthen
its digital camera and camcorder offerings by,
first, improving basic features, such as picture taking, and also by making it more intuitive and
more convenient for consumers to capture images and manage their photo albums.
We are continuing to integrate innovations in our world-first and top-quality digital cameras
and camcorders, including, among other launches, the WB550, a premium compact digital
camera; the ST550, a compact digital camera with dual screens, one on each side; and the
HMX-H106, a full-HD digital camcorder with built-in 64GB SSD.
As a result, in 2009, Samsung Electronics’ distinctive, customer-centric digital imaging
products gained praise and popularity, with revenue from the premium segment rising and our
digital camera earning a No. 3 share of the global market. Building on our growth in sales and
quality, we established a robust platform to become a leading digital imaging player.
Moving forward, in 2010, we will continue to launch must-have products with groundbreaking
features and design. We will lead the development of the digital imaging market and remain an
industry trendsetter.
In particular, the NX10, our mirrorless interchangeable lens digital camera, has given us
the lead in this new category. We also debuted a range of premium compact digital cameras
with sophisticated designs and high-performance features. In addition, as the sole maker and
distributor of dual LCD-screen digital cameras to date, we expect Samsung Electronics to
become the top-of-mind brand for this category going forward. The diverse lineup of digital
cameras and camcorders with fresh concepts and technologies is propelling the Samsung
Electronics digital imaging business to the next level.
Digital Imaging Business