Samsung 2009 Annual Report Download - page 11

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18 19
Identifying new opportunities while strengthening core businesses
In today’s fast-paced, ever-changing environment, research and development drives our absolute commitment to
technological leadership and market competitiveness. We have established an Open Innovation system in R&D
hubs, including in Korea, North America and the United Kingdom, in order to expand strategic partnerships with
the research community. We are restructuring our business to focus on life solutions. Building on our advanced
hardware expertise, we are pursuing research and development into technology solutions and software that
improve and enrich daily lives, including medical services and biotechnology; environmental products and
renewable energy; and consumer conveniences and comfort.
Design not only infuses personality into a product but also embodies the brand image. The trendsetting look
and feel of our products defines our core appeal and competitive advantage. Our designs communicate distinctive
styling, ease of use and joy, with each telling a unique story. In addition, we have set up a network for our design
centers around the world to encourage strategic design-oriented management. We will hone that competitive edge
with consumer-centric, premium designs that harmonize style, technology and sensual enjoyment.
“We lead the industry by continuously
developing differentiated products and
innovation across the value chain. Our
pioneering research starts by imagining
what creates value for the customer—
and we then think out of the box.”
Dmitry Starodubtsev Engineer, Servo Group, Storage Division, Semiconductor Business
Zhenchuan Chai Manager, System Development Group, Storage Division, Semiconductor Business