Samsung 2009 Annual Report Download - page 20

30nm DDR3 DRAM
A world-first, the 30nm DRAM is 30% more
energy efficient compared to the 50nm DRAM,
offering high-level eco-conscious performance.
The new 30nm will be commercially available
in the second half of 2010.
External Hard Disk Drive,
G Series (G2 Portable)
The G Series, an eco-friendly external
hard disk drive, features low-power
consumption, low-acoustic noise and
meets RoHS regulation for eco-friendliness.
The new casing design, a multi-leveled
glitter surface that reflects the image of light
on a beaded surface, protects the casing
from fine scratches.
3D TV Panel
3D active glasses and True 240Hz
technologies are applied to this full-HD
panel, allowing it to operate at an impressive
240 frames per second. Response time
of the display was improved by 20% over
earlier models. As a result, the panel more
clearly delivers both natural 3D images as
well as fast-moving 2D images.
36 37
Boosting competitiveness with
strategically differentiated products
Our status as a global leader in the memory
business has been solidified ever since
1993, when we first attained top ranking. In 2009, we adopted a green memory strategy that
has further expanded our share of the world DRAM market, to 33%, up from 30% in 2008.
Furthermore, we became the first company in the world to mass-produce the 30nm-class
NAND Flash memory chip and, spurred by this achievement, we gained a 42% share in the
global NAND Flash market. In 2010, we aim to sharpen that edge with advanced production of
30nm-class DRAM and 20nm-class NAND Flash memory chips.
The System LSI business division has reinforced its leadership in high-performance mobile
devices by developing the world’s first 45nm low-power 1GHz mobile application processor
(AP). We took a significant step into the logic foundry business by establishing partnerships
with leading fabless companies and by developing advanced logic processes. In addition, we
have maintained No. 1 market share in display driver ICs, smart card ICs for SIM cards, media
system-on-chips for MP3 players and APs for personal navigational devices, while recently
also earning top ranking in CMOS image sensors for camera phones. Looking ahead, in 2010,
we will focus on the fast-growing smart phone market that is expected to drive demand for
advanced mobile application processors and further expand the adoption of our APs to other
applications. In the foundry business, we are committed to developing 32/28nm high-k metal
gate (HKMG) process technology to build long-term partnerships with our foundry customers.
In the Storage business division, we set the foundation for growth by launching the 2.5-
inch, 250-gigabyte (GB) HDD. Its best-of-breed quality quickly propelled this new product into
attracting a 10% share of the world market and the No. 1 spot in a 2009 customer quality
survey conducted by major PC manufacturers. Additionally, the launch of a Samsung-branded
external HDD was a significant achievement in our ongoing business restructuring. In 2010,
we will build on that growth by launching a high-performance 2.5-inch, 320GB HDD and by
working to increase sales of our external hard disk drives.
Semiconductor Business
Presenting new display life with
advanced LCDs
We have led the industry and achieved the No. 1 market
share for LCD panels for eight consecutive years owing to
our exceptional technology and product quality. In 2009, we strengthened that position by
introducing such new products and technologies as Edge-Lit LED LCD panels and Super-
Wide DID panels, which earned a 27.6% share of the world market. Strong sales not only came
from mature markets such as North America and Europe, but also in emerging new markets,
including China and Africa. In 2010, we pioneered the Green IT panel. This inventive technology,
called “local dimming LED backlight technology,” makes colors brighter and richer while still
dramatically reducing power consumption. We began mass-producing full-HD LCD panels
with 3D active glasses, applying the True 240Hz technology for 3D TV for the first time in the
industry. With these innovative steps, Samsung Electronics is guiding the future of the LCD
business.
In 2010, the market is expected to stabilize as the economy revives and demand for LCD
grows. We will aggressively meet the increasing popularity of LED TVs, while also focusing
on developing and differentiating new products. Unquestionably, Samsung Electronics will
secure its lead in the new applied technology markets, including 3D TV panels and high-value-
added IT products and DID panels. At the same time, we will work to expand our share of
emerging markets. As we move forward, we will spare no effort in investing in the research and
development for tomorrow, including our ongoing drive to commercialize R&D results in solar
batteries.
LCD Business
Image Sensor (1/4-inch 5-megapixel
CIS with EDoF)
The S5K4E2 imager features a sensitive
quarter-inch, 1.4 micron using Samsung
Enhanced Energy Steering (SEES) pixel
technology with an integrated Extended
Depth of Field (EDoF) IP for sharp images.
The EDoF enables in-focus range from
15cm to infinity, supporting barcode and
business card features. Available May 2010,
the 5-megapixel imager captures video
images at up to 15 fps at full resolution and
is designed for the slimmest smart phones.