Samsung 2009 Annual Report Download - page 17

30 31
Ultra-Slim Laptop (X420)
Featuring the Intel Core 2 Duo chip, the
latest high-performance mobile processor,
our X420 laptop is built on the Intel Centrino 2
ultra-thin platform. The laptop boasts
powerful performance for multimedia
applications, even in a multitasking
environment. We are leading the trends in
ultra-slim and ultra-portable laptops.
Premium Full-HD 3D LED TV
(LED-9000)
With a gleaming brushed titanium frame and
fashion-forward design, our LED 9000 Series
TV boasts the world’s slimmest profile,
an ultimate-slim 7.98mm. The LED 9000
offers breathtaking 3D visual experiences
as well as convenient features such as
Internet@TV, automatic touchpad stand,
touchscreen remote and more.
Staying a step ahead with the
world’s first full-HD 3D TV
In 2009, we ushered in the future of next-
generation television, forged a new market and
remained a big step ahead of the competition by launching our elegant and revolutionary LED
TV. With worldwide sales of 30 million flat-screen television sets in 2009, we maintained No. 1
market share of Flat Panel TVs (FPTV) for the fourth consecutive year. Such achievements firmly
establish our leadership both in popular demand and in producing top-quality products.
Samsung Electronics pioneered advanced 3D technology, launching 3D DLP TV in 2007,
and 3D Plasma TV in 2008. Then, in March 2010, we were the first in the world to market a full-
HD 3D LED TV, again confirming our leadership.
With the release of the Samsung Series 7000 and Series 8000, our LED TVs have garnered
high media and consumer praise for perfectly reproducing the range of full-HD 3D images and
for delivering true-to-life and easy-on-the-eyes picture quality. That innovation stems from the
panels we produce exclusively for 3D TV, from 3D Hyperreal Engine technology and from using
world-class 3D active glasses.
We have been charting the future of television through our 3D TV releases, which include
LED TV, LCD TV and Plasma TV as well as 3D Blu-ray players, 3D home-theater systems
and total 3D solutions that combine 3D active glass with 3D content. Now, we are extending
our LED TV lineup with the premium Series 9000, a full-HD 3D TV that boasts the ultimate in
forward-looking design, with a sleek profile of only 7.9mm.
We plan to enrich the television experience and the power of our products by maintaining our
superior picture quality. We also will deepen value to customers by continued communications
and by differentiated products, such as expanded Internet@TV features and the launch of our
application marketplace, Samsung Apps. These strategic efforts will strengthen our premium
brand image and help us secure the No. 1 market share this year, too—which would be our fifth
in a row.
Visual Display Business
Offering integrated IT solutions
for every market
In 2009, we sold 6 million units of mobile PCs. This
impressive performance was led by our premium
netbook, the N310, and our ultra-slim laptop, the X420. Each is equipped with the critical
essentials for a must-have laptop: remarkable design, sophisticated features and lightweight
portability. Our laptops are setting new trends in mobile computing.
In the printer business—a strategic next-generation arena—we unveiled a mono laser printer
and a multifunction printer with innovative one-touch print screen features. We also released
a robust and high-speed A4 digital copier optimized for Managed Print Service (MPS) by
corporate customers. Thanks to its innovative functions and design, our A4 laser printer ranked
second in worldwide market share. We further ranked first and second in market share for
mono laser/multifunction printers and color laser/multifunction printers, respectively. Our laser
multifunction printer earned special success in 2009, achieving the top market share worldwide
for the first time and demonstrating strong growth compared with 2008, despite the global
economic downturn.
Looking ahead, we are focusing on synergies in sales and distribution by developing a
program that provides exclusive channels for business partners. We expect to provide highly
efficient and integrated IT solutions services by emphasizing convergence among our IT
products and by leveraging cutting-edge advantages in research and development. In 2010, we
anticipate 30% growth over 2009 in the IT product arena by launching new models, such as the
premium laptop, R580, the sensuously sophisticated netbook, N210, the world’s smallest laser
printer, ML-1660, and the color laser multifunction printer, CLX-3185.
IT Solutions Business