Royal Caribbean Cruise Lines 2014 Annual Report Download - page 2

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Plotting Our Course
TOWARDS THE Double-Double
Royal Caribbean Cruises Ltd. is a global vacation company that owns
Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara
Club Cruises and CDF Croisières de France, as well as TUI Cruises through
a 50 percent joint venture. Together these six brands operate a combined
total of 43 ships. They operate diverse itineraries around the world calling
on approximately 480 destinations on all seven continents.
The Double-Double program represents the long-term strategic plan
of the Company to attain double-digit Return On Invested Capital and
a doubling of 2014 year-end Adjusted Earnings by 2017.
’14
AR
dollars in thousands, except per share data 2014 2013 2012
Total Revenues   
Adjusted Net Income1   
Adjusted Earnings Per Share (diluted)1   
Total Shareholders’ Equity   
1
For a reconciliation to U.S. GAAP, see Item 7 in our 2014 Form 10-K.
2017
Double-Digit ROIC
Double 2014 Adjusted Earnings
Targets for