Panera Bread 2014 Annual Report Download - page 86

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COMPARISON OF CUMULATIVE TOTAL RETURN
(Assumes $100 Investment on December 29, 2009)
The following graph and chart compares the cumulative annual stockholder return on our Class A common
stock over the period commencing December 29, 2009 and ending on December 30, 2014, to that of the total
return for The NASDAQ Composite Index and the Standard & Poor’s (S&P) MidCap Restaurants Index,
assuming an investment of $100 on December 29, 2009. In calculating cumulative total annual stockholder
return, reinvestment of dividends, if any, is assumed. The indices are included for comparative purposes only.
They do not necessarily reflect management’s opinion that such indices are an appropriate measure of the relative
performance of our Class A common stock and are not intended to forecast or be indicative of future
performance of our Class A common stock. The following graph and related information shall not be deemed
“soliciting material” or to be “filed” with the Securities and Exchange Commission, nor shall such information
be incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general
incorporation language in any such filing. We obtained information used on the graph from Research Data
Group, Inc., a source we believe to be reliable.
$0
$50
$100
$150
$200
$250
$300
$350
$400
12/29/09 12/28/10 12/27/11 12/25/12 12/31/13 12/31/14
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Panera Bread Company, the NASDAQ Composite Index, and S&P MidCap
Restaurants Index
Panera Bread Company NASDAQ Composite S&P MidCap Restaurants
*$100 invested on 12/29/2009 in stock or index, including reinvestment of dividends.
Indexes calculated on month-end basis.
December 29,
2009
December 28,
2010
December 27,
2011
December 25,
2012
December 31,
2013
December 30,
2014
Panera Bread Company $100.00 148.78 205.46 230.72 257.45 254.83
NASDAQ Composite Index $100.00 117.61 118.70 139.00 196.83 223.74
S&P MidCap Restaurants
Index $100.00 135.81 180.13 205.05 297.21 340.93
For the S&P MidCap Restaurants Index and the NASDAQ Composite Index, the total return to stockholders
is based on the values of such indices as of the last trading day of the applicable calendar year, which may be
different from the end of our fiscal year.