NetZero 2011 Annual Report Download - page 78

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Table of Contents
Content & Media Technology and Development
The decrease in Content & Media technology and development expenses was primarily due to a decrease in personnel- and overhead-
related costs as a result of reduced headcount.
Content & Media General and Administrative
The decrease in Content & Media general and administrative expenses was primarily due to a $4.5 million decrease in personnel- and
overhead-related costs and a $1.2 million decrease in reserves for legal settlements. These items were partially offset by a $0.9 million increase
in professional fees.
Content & Media Restructuring and Other Exit Costs (Benefits)
Content & Media restructuring and other exit costs for the year ended December 31, 2009 were primarily related to employee termination
costs associated with a reduction in headcount.
Communications Segment Results
Communications Revenues
75
Year Ended
December 31, Change
2010 2009 $ %
(in thousands, except percentages)
Content & Media technology and development
$
22,803
$
25,535
$
(2,732
)
(11
)%
Content & Media technology and development expenses
as a percentage of Content & Media revenues
11.3
%
10.8
%
Year Ended
December 31,
Change
2010
2009
$
%
(in thousands, except percentages)
Content & Media general and administrative
$
24,574
$
29,443
$
(4,869
)
(17
)%
Content & Media general and administrative expenses as
a percentage of Content & Media revenues
12.2
%
12.5
%
Year Ended
December 31,
Change
2010
2009
$
%
(in thousands, except percentages)
Content & Media restructuring and other exit costs (benefits)
$
(91
)
$
2,121
$
(2,212
)
(104
)%
Year Ended
December 31, Change
2010 2009 $ %
(in thousands, except percentages
and ARPU)
Services
$
135,342
$
175,207
$
(39,865
)
(23
)%
Advertising
31,811
36,026
(4,215
)
(12
)%
Total Communications Revenues
$
167,153
$
211,233
$
(44,080
)
(21
)%
ARPU
$
9.49
$
9.47
$
0.02
%
Average number of dial-up Internet access pay
828
1,156
(328
)
(28
)%