NetZero 2011 Annual Report Download - page 66

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Table of Contents
FTD Sales and Marketing
Excluding the unfavorable impact of foreign currency exchange rates of $0.7 million, sales and marketing expenses increased by
$3.0 million, or 3%, compared to the prior-year period. The increase was primarily due to higher marketing expenditures, including those driven
by higher order volumes and group-buying initiatives, as well as an increase in marketing expenses related to television advertising in the U.K.,
partially offset by decreased marketing expenditures related to television advertising in the U.S.
FTD Technology and Development
FTD technology and development expenses remained relatively consistent for the year ended December 31, 2011, compared to the year
ended December 31, 2010.
FTD General and Administrative
The decrease in FTD general and administrative expenses was primarily attributable to a $2.1 million decrease in bad debt expense.
63
Year Ended
December 31, Change
2011 2010 $ %
(in thousands, except percentages)
FTD sales and marketing
$
97,512
$
93,782
$
3,730
4
%
FTD sales and marketing expenses as a percentage of FTD
revenues
16.6
%
16.9
%
Year Ended
December 31, Change
2011
2010
$
%
(in thousands, except percentages)
FTD technology and development
$
11,294
$
11,190
$
104
1
%
FTD technology and development expenses as a percentage
of FTD revenues
1.9
%
2.0
%
Year Ended
December 31,
Change
2011
2010
$
%
(in thousands, except percentages)
FTD general and administrative
$
31,675
$
33,844
$
(2,169
)
(6
)%
FTD general and administrative expenses as a
percentage of FTD revenues
5.4
%
6.1
%