NetZero 2011 Annual Report Download - page 11

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Table of Contents
Floral Network Business. FTD provides a comprehensive suite of products and services that promote revenue growth and enhance the
operating efficiencies of its floral network members, including services that enable such members to send, receive and deliver floral orders.
Floral network members include traditional retail florists, as well as other retailers offering floral and related products and services, that are
located primarily in the U.S., Canada, the U.K., and the Republic of Ireland. The large networks of floral network members provide an order
fulfillment vehicle for our consumer business and allow FTD to offer same-day delivery capability (subject to certain limitations) to populations
throughout the U.S., Canada, the U.K., and the Republic of Ireland.
FTD products and services available to floral network members include access to the FTD and Interflora brands and the Mercury Man logo,
supported by various marketing campaigns; access to the floral networks; credit card processing services; e-commerce website services; online
advertising tools; and clearing-house services, order transmission, and after-hours telephone answering and order taking services, as well as
floral-related products, such as fresh flowers and containers. FTD also provides point-of-sale and related technology services and systems that
enable its floral network members to transmit and receive orders and manage several back office functions of a floral retailer's business,
including accounting, customer relationship management, direct marketing campaigns, delivery route management, event planning, and mobile
applications. FTD also acts as a national wholesaler to its floral network members, providing branded and non-branded hard goods and cut
flowers as well as packaging, promotional products and a wide variety of other floral-related supplies. Wholesaling vases and other hard goods
to floral network members helps to ensure consistency between the consumer orders fulfilled by floral network members and the product
imagery displayed on the FTD and Interflora websites.
Content & Media
Our Content & Media segment provides online nostalgia products and services under the Memory Lane, Classmates, StayFriends, and
Trombi brands. Our Content & Media services also include online loyalty marketing under the MyPoints brand. For additional information
regarding our Content & Media segment, see Note 2—"Segment Information" of the Notes to the Consolidated Financial Statements, which
appears in Part II, Item 8 of this Annual Report on Form 10-K.
Online Nostalgia Services
We operate our nostalgia services as a platform to enable users to locate and interact with acquaintances from their past, with high school
affiliations as the primary focus. Led by our Classmates.com website that serves the U.S. and Canada, our nostalgia services comprise a large
and diverse population of users, with approximately 55 million registered accounts at December 31, 2011.
Over the years, Classmates members have contributed a substantial amount of distinct, relevant pieces of user-generated content, such as
names, high school affiliations, biographies, interests, and photos. We believe our large membership base and the user-generated content posted
on Classmates assist us in attracting new members and bringing existing members back to the website on a recurring basis.
During 2010 and 2011, partially in response to changing industry dynamics, we began the process of evolving the Classmates.com website
to broaden our focus on nostalgia. Today, in addition to the historical Classmates section of the website, which has all of the features and
functionality described below, the website also has a Memory Lane section, which contains a variety of nostalgic content, including magazines,
photographs, sports clips, music videos, and much more. The primary form of nostalgic content on the website is digitized versions of high
school yearbooks. Visitors to the website now can engage with yearbooks as well as the other types of nostalgic content, which can facilitate new
forms of social interaction, such as sharing memorable content with friends and acquaintances or
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