NetFlix 2005 Annual Report Download - page 11

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OUR PERFORMANCE GOALS
In 2005, Netfl ix delivered great subscriber growth, an improving cost structure,
and superior customer satisfaction, and we believe you’ll see more of the same in
2006. Looking beyond 2006: we’re targeting 50 percent year-over-year growth in
net income for the next several years and 20 million subscribers by 2010 to 2012.
These are aggressive goals, but we believe our business model, executed by our
skilled, creative and committed employees, makes them achievable. Throughout our
organization, we are sharply focused on enhancing our position as our subscribers’
fi rst choice for movie rental, whether by mail or other forms of delivery. We know
that delivering for our subscribers will enable us to achieve our goals and create
value for our shareholders.
• LETTER TO SHAREHOLDERS •
NETFLIX 2005 ANNUAL REPORT 9
Sincerely,
Reed Hastings
Chief Executive Officer,
President and Co-founder