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To Shareholders and Investors
Our steady progress under the Structural Reform Plan has moved us
closer toward the establishment of a platform that is able to generate
stable earnings. Going forward, the entire Group will work together to
promote Mazda Brand Value Management, with the aim of being the
brand that is trusted and continually chosen by customers.
Review of the March 2014 fiscal year
During the March 2014 fiscal year, Mazda achieved
solid results in terms of new product launches and
the restructuring of its production footprint, as it
moves forward under the Structural Reform Plan cov-
ering the period through the March 2016 fiscal year.
First, in terms of products, we launched the new
Mazda3 (Japanese name: Mazda Axela) as our third
model equipped with our globally acclaimed SKYACTIV
TECHNOLOGY and KODO design. We are rolling out
models with 1.5-liter through to 2.5-liter gasoline
engines, including the newly developed SKYACTIV-G
1.5, and 2.2-liter diesel engines as appropriate for
each market. In Japan, we have accurately responded
to the increasingly diverse needs of customers with
the introduction of a sedan equipped with a hybrid
system. The new Mazda3 is being steadily rolled out
globally, with orders in Japan far surpassing our
sales plan, and a very strong reception overseas in
Europe and the United States, being named among
the top three finalists for both the 2014 World Car of
the Year and the 2014 World Car Design of the Year
awards. The Mazda CX-5 and the Mazda6 (Japanese
name: Mazda Atenza) also maintained strong sales.
The CX-5 was Japan’s No. 1 selling SUV for the sec-
ond consecutive year, and the Atenza was named the
2014 RJC*1 Car of the Year and also the winner of
the 2013-2014 Car of the Year Japan “Emotional
Award.” We are very pleased that many people have
embraced our desire to “build cars that deliver the
ultimate
driving pleasure
.” Looking ahead, we will
introduce a new Mazda2 (Japanese name: Mazda
Demio) featuring our newly developed SKYACTIV-D
1.5 small-displacement clean diesel engine. This engine
is based on the technologies used in the SKYACTIV-D
2.2, which is used in models including the CX-5, and
Masamichi Kogai
Representative Director,
President and CEO
04
Mazda Annual Report 2014
CONTENTS
Introduction
Message from Management
Brand Value Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section