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Contents
Message from Management
Foundations Underpinning Sustainable Growth Financial Section
Review of Operations
04 To Shareholders and Investors
During the March 2014 fiscal year, Mazda Motor Corporation
achieved solid results in terms of new product launches and
the restructuring of its production footprint, as it moves for-
ward under the Structural Reform Plan covering the period
through the March 2016 fiscal year. In this section, Represen-
tative Director, President and CEO Masamichi Kogai presents
a summary of the year and explains the Group’s management
strategy that will focus on Brand Value.
08 Interview with the Executive
Vice President
In this section, Executive Vice President Akira Marumoto
covers the investment plans and efforts to strengthen the
Group’s financial base that Mazda will advance toward quali-
tative growth.
25 Long-Term Vision for Technology Development
27 SKYACTIV TECHNOLOGY
28 Safety Technologies
29 Monotsukuri Innovation
30 Mazda CSR
31 Business Management System
36 Eleven-Year Summary of Consolidated
Financial Statements
37 Management Review and Analysis
43 Consolidated Financial Statements
64 Stock Information / Corporate Data
16 Global Network
18 Review by Market
Japan China
North America Other Markets
Europe
22 Global Production Structure
Strengthening
24 Major Product Lineup
10 Special Feature: Aiming to Remain the Brand That Is
Continually Chosen by Customers
In this section, we present specific initiatives we have taken to remain a brand that is continually
chosen by customers, providing the products and services unique to Mazda, so that they experience
driving pleasure
.
Forward-Looking Statements
Statements made in this annual report with respect to Mazda’s plans, strategies, and future performance are forward-looking statements based
on management’s assumptions and beliefs in the light of information currently available, and involve risks and uncertainties. Potential risks and
uncertainties include, but are not limited to: sudden changes in general economic conditions in Mazda’s markets and operating environment;
exchange rates, particularly appreciation of the yen against the U.S. dollar and the euro; the ability of Mazda and its subsidiaries to develop and
introduce products that incorporate new technology in a timely manner and to manufacture them in a cost-effective way; and fluctuations in
stock markets. Accordingly, actual results could differ materially from those contained in any forward-looking statements.
Note on Model Names
Unless otherwise stated, model names appearing in this annual report are those generally used in international markets. In some cases, names
used in the domestic market differ: Mazda2 (in Japan: Mazda Demio), Mazda3 (Mazda Axela), Mazda5 (Mazda Premacy), Mazda6 (Mazda Atenza),
Mazda MX-5 (Mazda Roadster), Mazda8 (Mazda MPV).
Brand Value Management
Mazda Annual Report 2014
Introduction
Message from Management
Brand Value Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section