Mazda 2014 Annual Report Download - page 17

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Sending out the message that Mazda’s approach to designing cars is “We don’t make boring cars.”
Japan “
Be a driver
.”
SPECIAL FEATURE
CHECK
Examples of Promotions That Focus on the Primary Brand
Enhancing lineup of
SKYACTIV products
Realizing both right-price
sales and volume growth
Reinforcing product /
brand advertisement
Mazda Annual Report 2014 15
CONTENTS
Introduction
Message from Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section
Brand Value Management
CONTENTS