Mazda 2014 Annual Report Download - page 4

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SKYACTIV TECHNOLOGY
M{ZD{
PROACTIVE SAFETY
Innovative Technology Redesigned from Scratch
Taking the car’s basics back to the drawing board, Mazda has re-created everything from scratch:
the engine, body, chassis, and transmission — all the technologies that have come to form the basis
of the car.
The resulting SKYACTIV TECHNOLOGY brings together technologies that embody ways of thinking
that create superior functions in the most efficient manner.
Mazda’s Objective for Safety Performance
Sensors that instantly detect danger around a car, and a comfortable cockpit envi-
ronment that enables stress-free car handling.
Supporting driving by means of advanced safety technologies, including i-ACTIVSENSE
systems, Mazda continues to provide drivers with
driving pleasure
.
02
Mazda Annual Report 2014
CONTENTS
Introduction
Message from Management
Brand Value Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section