Mazda 2014 Annual Report Download - page 5

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Breathing Life into the Car. That’s Mazda’s Design Philosophy.
A car isn’t simply a mass of metal. Mazda believes it’s more like a living
creature. Creating an emotional bond between a driver and a car is comparable
with the relationship between a horse and a rider. That’s the ultimate goal of
Mazda’s KODO— “Soul of Motion” design.
Mazda Annual Report 2014 03
KODO: SOUL of MOTION
CONTENTS
Message from Management
Brand Value Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section
Introduction