Mazda 2014 Annual Report Download - page 3

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Corporate Vision
Vision Mission Value
To create new value, excite and delight our customers through
the best automotive products and services.
With passion, pride and speed, we actively communicate with
our customers to deliver insightful automotive products and
services that exceed their expectations.
We value integrity, customer focus, creativity, and efficient
and nimble actions and respect highly motivated people and
team spirit. We positively support environmental matters,
safety and society. Guided by these values, we provide
superior rewards to all people associated with Mazda.
Mazda is an automobile manufacturer that was
established in 1920. In 2007, the Company formu-
lated its “Sustainable Zoom-Zoom” long-term
vision for technological development toward the
achievement of a sustainable future. Based on
this long-term vision, our revolutionary SKYACTIV
TECHNOLOGY combines the harmonious integra-
tion of new dimensions in
driving pleasure
and
out-
standing environmental and safety performance
.
SKYACTIV TECHNOLOGY-equipped models have
proven very popular since their launches both in
Japan and overseas.
Going forward, Mazda will leverage SKYACTIV in
the promotion of its structural reform, while work-
ing on improvements in brand value by providing
“attractive products and services unique to Mazda”
toward the realization of a sustainable future for
both people and cars.
01
Mazda Annual Report 2014
CONTENTS
Introduction
Message from Management
Brand Value Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section