Mazda 2014 Annual Report Download - page 32

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Mazda CSR
Mazda will grow and develop together with society through the realization of its Corporate
Vision. While striving to meet the requests and expectations of all of Mazda’s stakeholders, all
employees pursue CSR initiatives in the course of their daily business activities.
Mazda aims to achieve its Corporate Vision
through the actions of each individual, based
on the Mazda Way. While striving to meet the
requests and expectations of all of Mazda’s
stakeholders, all employees pursue CSR
initiatives in the course of their daily business
activities. In this way, Mazda contributes to
the development of a sustainable society.
Referencing the Charter of Corporate Behavior
issued by the Japan Business Federation
(Nippon Keidanren), etc., Mazda evaluates its
CSR initiatives in the six areas of Customer
Satisfaction, Environmental Protection, Social
Contributions, Respect for People, Compliance,
and Information Disclosure.
Each department carries out its operations
based on goals and plans formulated with an
understanding of the policies and guidelines
determined by the CSR Management Strategy
Committee, which the president chairs, and in
cooperation with other Group companies.
With a view to comformimg to the Global
Reporting Initiative (GRI) covering the disclo-
sure of corporate sustainability information
(Sustainability Reporting Guidelines Version
4), Mazda began discussions to identify key
areas of its CSR initiatives (materiality of CSR
issues) in the March 2014 fiscal year.
CHECK
External Evaluations of CSR (As of March 31, 2014)
Mazda identifies key external ratings and evaluations both from within Japan and overseas. By analyzing the
results, Mazda evaluates its own initiatives. Mazda continuously makes active efforts to disclose information by
responding to both domestic and global surveys and evaluations, such as those by socially responsible invest-
ment (SRI) rating organizations.
Inclusion in the FTSE4Good Index series
An SRI index developed by the FTSE Group, a fully owned subsidiary of the London Stock Exchange.
Inclusion in the Ethibel EXCELLENCE Investment Register since October 1, 2013
Forum ETHIBEL is a non-profit organization based in Belgium that promotes SRI and CSR in Europe.
Inclusion in the Morningstar Socially Responsible Investment Index
The first SRI index developed in Japan.
In the March 2014 fiscal year, Mazda’s carbon disclosure score was evaluated as
“High” in the CDP (Carbon Disclosure Project) Japan 500.
On behalf of 722 investors with assets of US$87 trillion, the CDP organization conducts research and dis-
closes information to better understand the risks and opportunities posed by climate change (information as
of CDP 2013 reporting timing).
*1. Established in 1999. See page 01.
*2. The seven principles shared by all Mazda Group employees in
the execution of their everyday work: integrity, basics / flawless
execution, continuous
kaizen (improvement), challenger spirit,
self-initiative,
tomoiku (mutual growth / success), ONE MAZDA
Basic Approach
Six Areas of CSR Operations
CSR Promotion Organization
Review of Key CSR Areas That Are
Material to Mazda
Corporate Vision*1
Vision Mission Value
Mazda Way*2
CSR
Customer
Satisfaction
Respect for
People
Environmental
Protection
Information
Disclosure
Social
Contributions Compliance
Global society
Local communities
Customers
Mazda employees
Next generation
people
Shareholders
and investors
Business
partners
Daily business activities
Mazda Group companies
in Japan
Mazda Group companies
overseas
Company Departments and
Sections
Customer Satisfaction Environmental Protection Social Contributions Respect for People Compliance Information Disclosure
CSR Management Strategy Committee
Meetings: Twice annually
Chairperson: Representative Director, President, and CEO
Vice Chairperson: Executive Officer in charge of CSR and
environmental affairs
Members: Members of the Executive Committee
Organization
Six Areas of CSR Operations
Customer
Satisfaction
• Commitment to customers (quality, products,
sales, and after-sales service)
• Safety initiatives, etc.
Environmental
Protection
• Energy- and global-warming-related issues
• Promoting resource recycling
• Cleaner emissions
• Environmental management, etc.
Social
Contributions
• Raising environmental / safety awareness
• Fostering next-generation human resources
• Contributing to local communities as a
corporate citizen, etc.
Respect for
People
• Initiatives with employees
• Respect for human rights, etc.
Compliance
• Internal controls
• Ensuring appropriate transactions
• Promoting and thoroughly implementing the
Corporate Ethics Code of Conduct, etc.
Information
Disclosure
• Actively disseminating information about
CSR initiatives in the Mazda Group
• Engaging stakeholders
• Disclosing financial statements, etc.
For specific Mazda CSR activities, please see the
Mazda Sustainability Report 2014 .
http://www.mazda.com/csr/download/
CSR Strategy Core Team
Meetings: Held as required
Members: Working members of
primary departments involved
in carrying out CSR initiatives
Secretariat
(CSR & Environment
Department)
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Mazda Annual Report 2014
CONTENTS
Review of Operations
Foundations Underpinning
Sustainable Growth
Message from Management
Introduction
Brand Value Management
Financial Section