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Enhancing lineup of SKYACTIV products
The delivery of
driving pleasure
and
outstanding environmental and
safety performance
to all our customers had been stated in our
Sustainable Zoom-Zoom long-term vision for technology develop-
ment, announced in 2007. Turning this vision into a more tangible
form started with the Mazda CX-5, the first SKYACTIV-equipped
model, which was followed by the Mazda6 and the new Mazda3. Next,
global launches of the new Mazda2 will begin, starting from Japan in
autumn 2014. The SKYACTIV-equipped models combine powerful
driving that responds precisely to the driver’s intention and makes
you want to keep driving them, high fuel efficiency, and a high level of
safety performance. Thanks to these features, SKYACTIV-equipped
models have been extremely well received by consumers.
By the March 2016 fiscal year, we will have introduced a total of
eight models. By enhancing the lineup of SKYACTIV-equipped models
- for which sales will rise to account for 85% or more of total volume,
we will deliver products so that many customers can gain experience
of the appeal only Mazda cars can offer.
SUV
CX-5 Mazda6
Major Awards History
2012–2013 Car of the Year Japan
2012–2013 Japan Automotive Hall of Fame
Car Technology of the Year
Upper-Medium Car
Major Awards History
2014 Automotive Researchers’ and
Journalists’ Conference of Japan
(RJC) Car of the Year
2013–2014 Car of the Year Japan,
Emotional Award category
2013 Swiss Car of the Year
2013 Top three finalist, World Car Design
of the Year
Lower-Medium Car
Mazda3
Major Awards History
2014 Top three finalist, World Car Design
of the Year
2014 Top three finalist, World Car of the
Year
The all-new Demio brings a level of functional-
ity and added-value exceeding the expectations
for a car of this class by evolving the concepts
and technologies cultivated through the devel-
opment of earlier next-generation products,
and condensing them in a compact body.
Super-Compact Car
M{zd{2
M{zd{3
M{zd{6
Mazda2
Enhancing lineup of
SKYACTIV products
Realizing both right-price
sales and volume growth
Reinforcing product /
brand advertisement
Mix of SKYACTIV models
85% or more
SPECIAL FEATURE
50%
70%
30%
From September 2013
From February 2012
From November 2012
2012 2013 2014 2015 2016
From Fall 2014
(Years ended March 31)
Mazda Annual Report 2014 11
Introduction
Message from Management
Review of Operations
Foundations Underpinning
Sustainable Growth
Financial Section
Brand Value Management
CONTENTS