Mazda 2014 Annual Report Download - page 30

Japan United States Europe
JNCAP*1NHTSA NCAP*2IIHS Rating*3Euro NCAP*4
5 Stars 5 Stars TSP+ 5 Stars
CX-5 2012–2013 2015 Model Year 2014 2012
Mazda6/Atenza 2013–2014 2015 Model Year 2014 2013
Mazda3/Axela —(Not yet
assessed) 2015 Model Year 2014 2013
❸
❶
❷
Risk of Accident
High
Low
Accident
happens
Accident
happens
Risk of
accident rises
Risk of accident is low
(Safe operation of vehicle)
What Mazda’s safety technologies aim to provide
Accident becomes unavoidable
Help protect passengers and
pedestrians in the event of
an accident
Provide hazard alerts to help the
driver avoid dangers and recover
the safe operation of the vehicle
Maximize the range of conditions
in which the driver can drive
safely and comfortably
Help avoid or reduce the severity
of an accident when the driver
alone cannot safely operate
the vehicle
Injury reduction
Accident reduction
Safety Technologies
Mazda’s objective for safety performance
Mazda’s safety philosophy, which guides the research and development of safety technologies,
is based on understanding, respecting, and trusting the driver.
Mazda Proactive Safety
Mazda’s i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies
that make use of detection devices such as milliwave radars and cameras. They include active
safety technologies that support safe driving by helping the driver to recognize potential
hazards as well as pre-crash safety technologies that help to avert collisions or reduce their
severity in situations where they cannot be avoided.
To drive safely, it is essential to recognize potential hazards, exercise good judgment, and operate the vehicle in an appropri-
ate fashion. Mazda aims to support these essential functions so drivers can drive safely and with peace of mind, despite
changing driving conditions. So Mazda offers a range of technologies that help to prevent or reduce the damage resulting
from an accident.
i-ACTIVSENSE
In order for drivers to enjoy driving safely, we
place the highest priority on realizing an ideal
driving position that enables them to concen-
trate on driving. We thus developed a heads-up
cockpit that helps drivers to maintain a stable
driving position, even while dealing with a
variety of information.
HEADS-UP COCKPIT CONCEPT
The system has scored highly in safety performance assessments conducted by third-party
organizations in Japan, the United States and Europe. The high level of safety performance
offered by these technologies has been proven.
Comprehensive Assessments of Safety Performance
Active Safety Technologies
(Helping prevent accidents from occurring)
Pre-Crash Safety Technologies
(Reducing the risk of accidents)
• Forward Obstruction Warning (FOW)
• Lane Departure Warning System (LDWS)
• Rear Vehicle Monitoring (RVM)
• High-Beam Control System (HBC)
• Adaptive Front-lighting System (AFS)
• Smart Brake Support (SBS)
• Smart City Brake Support (SCBS)
• Acceleration Control for Automatic Transmission
❶ Center Display
Sitting atop the dashboard, the center display enables drivers
to visually confirm information without lowering their eyes to
any great extent below the line of sight. Achieves an easily
understandable graphical user interface (GUI) by means of
simple, easily read icons, characters, line spacing, and number
of text lines.
❷ Command Controller
The command controller is located in a natural position where
the left hand holds the steering wheel, so that functions can be
controlled without drivers having to look where their hand is.
Simple and easy to use, with a layout that makes it easy to
remember the function of each button.
❸ Active Driving Display
When on the move, the Active Driving Display projects
important information, such as vehicle speed and turn-by-turn
navigational guidance. As the information can be seen focused
at a point about 1.5m in front of the driver, eye movement away
from the line of sight and focusing adjustments are minimized.
CHECK
Automotive Technologies That Show Consideration for Child Safety and Security Win
Prime Minister’s Award at Eighth Kids Design Awards
“Mazda Technology for Kids” won the Grand Award (Prime Minister Award), at the Eighth Kids Design Awards. This
was the first time that the award had been given for automobile technology. The award recognized four technolo-
gies adopted in Mazda’s new-generation products, starting with the Mazda CX-5.
• The configuration of the “A” pillars (the structural supports at either end of the windshield) and the door
mirrors broadens the forward field of vision, making it easier for drivers to detect the presence of children
• Side monitors that reduce the risk of accidents involving children
• Intelligent Drive Master (i-DM) that supports the learning of smooth driving operation, making it less likely
that driving will cause children to suffer from car sickness
• Advanced keyless entry system that avoids the engine being started in error by children
Please refer to Mazda’s website for detailed explanations of each
technology:
http://www.mazda.com/mazdaspirit/safety/i-activsense/
*1. Japan New Car Assessment Program: An overall assessment of safety
performance conducted by the National Agency for Automotive Safety
and Victims’ Aid (NASVA). Awarded the highest, five-star assessment
*2. National Highway Traffic Safety Administration (NHTSA) New Car
Assessment Program: An overall assessment of safety performance
conducted by the NHTSA. Awarded the highest, five-star assessment
*3. Insurance Institute for Highway Safety (IIHS) Rating: An overall assessment
of safety performance conducted by the IIHS. Awarded the highest, Top
Safety Pick+ assessment
*4. European New Car Assessment Programme: An overall assessment of
safety performance conducted by an independent organization made up of,
for example, the traffic- and transportation-related authorities of each
European country.
(As of end of July 2014)
28
Mazda Annual Report 2014
CONTENTS
Review of Operations
Foundations Underpinning
Sustainable Growth
Message from Management
Introduction
Brand Value Management
Financial Section