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Environment
Environment
Safety
Safety
Long-Term Vision for Technology Development
As vehicle ownership continues to expand
around the world, automobile manufacturers
must redouble their efforts to achieve cleaner
exhaust emissions, improve fuel economy in
order to cut CO2 emissions, and help reduce
the world’s dependence on increasingly scarce
fossil fuels. Mazda considers it necessary to
develop a multi-solution approach to automo-
bile-related environmental issues that takes
into account various factors, such as regional
characteristics, vehicle characteristics, and
types of fuel.
Based on the Sustainable Zoom-Zoom long-term vision for technology development, Mazda has
set a goal of raising the average fuel economy of Mazda vehicles sold worldwide by 30% by 2015
compared with 2008 levels.
In March 2007, Mazda announced its long-
term vision for technology development:
“Sustainable Zoom-Zoom.” The basic policy
of the vision is to “provide all customers who
purchase Mazda vehicles with
driving pleasure
as well as
outstanding environmental and
safety performance
.” This vision commits
Mazda to making vehicles that always excite
and that embody a “Zoom-Zoom” feeling,
meaning they look inviting to drive, are fun to
drive, and make you want to drive them again,
helping to achieve an exciting, sustainable
future for vehicles, people, and the Earth.
Provide All Customers who Purchase Mazda Vehicles with
Driving Pleasure as well as Outstanding Environmental and
Safety Performance.
Zoom-Zoom Tree
“The Zoom-Zoom Tree” embodies the “Zoom-Zoom” concept and its spread throughout society. The tree
absorbs the ONE MAZDA* corporate culture as nutrients through firmly planted roots. As it continues to
grow, the left branch represents the environment, the right branch represents safety, and the treetop
embodies the “Zoom-Zoom” concept.
* One of the seven principles of the Mazda Way. The Mazda Way is a fundamental approach to work that is shared and valued by everyone
in the Mazda Group.
“Sustainable Zoom-Zoom” Basic Approach to the Environment
Improving the Fuel Economy of Mazda Vehicles 30% by 2015
1970 2000 2030
Multiple solutions are needed to
address vehicle-related issues
Automotive Industry Initiatives to
Meet Environmental Challenges
Replacing
fossil fuels
Reducing
CO2
Cleaner
emissions
Hydrogen energy
Electric energy
Plug-in hybrids
Biomass fuels
Hybrids
Improvements to existing engines
Multiple Solutions
2001 2008 2015
Average fuel economy
improvement ratio for
vehicles sold in Japan 30%
Plan to raise average
fuel economy of
Mazda vehicles sold
globally
30%
Average fuel economy for all cars
25
Mazda Annual Report 2014
CONTENTS
Review of Operations
Foundations Underpinning
Sustainable Growth
Message from Management
Introduction
Brand Value Management
Financial Section