Mazda 2014 Annual Report Download

Download and view the complete annual report

Please find the complete 2014 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 67

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67

Table of contents

  • Page 1

  • Page 2
    ...Executive Vice President In this section, Executive Vice President Akira Marumoto covers the investment plans and efforts to strengthen the Group's financial base that Mazda will advance toward qualitative growth. Review of Operations 16 18 Global Network Review by Market Japan North America Europe...

  • Page 3
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 01 Financial Section Mazda is an automobile manufacturer that was established in 1920. In 2007, the Company formulated its "Sustainable Zoom...

  • Page 4
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 02 Financial Section SKYACTIV TECHNOLOGY Innovative Technology Redesigned from Scratch Taking the car's basics back to the drawing board, ...

  • Page 5
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 03 Financial Section KODO: SOUL of MOTION Breathing Life into the Car. That's Mazda's Design Philosophy. A car isn't simply a mass of ...

  • Page 6
    ... rolled out globally, with orders in Japan far surpassing our sales plan, and a very strong reception overseas in Europe and the United States, being named among the top three finalists for both the 2014 World Car of the Year and the 2014 World Car Design of the Year awards. The Mazda CX-5 and the...

  • Page 7
    ... plant in Mexico began production of the new Mazda3 for North America in January 2014 as scheduled. The construction of our new engine machining factory in Mexico and our new transmission plant in Thailand are also on track. In line with increasing global sales of SKYACTIV-equipped models, in Japan...

  • Page 8
    ... Reform Plan, leveraging the competitiveness of SKYACTIV-equipped models. March 2016 Fiscal Year Management Targets Initial Global sales volume New Four Initiatives of Our Structural Reform Plan, and Future Actions 1.70 million units 1.52 million units Business Innovation by SKYACTIV TECHNOLOGY...

  • Page 9
    ... more Mazda Brand Value Maximize customer satisfaction by providing Mazda unique products / services with driving pleasure (driving performance / design / environment & safety / customer care) ¥230.0 billion 162.1 4.7 53.9 (38.7) (1.9) (Years ended March 31) Global sales volume (1,000 units) US...

  • Page 10
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 08 Financial Section Interview with the Executive Vice President Working toward qualitative growth, along with quantitative growth, to ...

  • Page 11
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 09 Financial Section developed markets including Japan, the United States, and Europe, and the revision was mainly a lowering of our ...

  • Page 12
    ... Mazda cars. This marked the fullscale start of Brand Value Management initiatives. Mazda Brand Value Management Mazda Brand Value Maximize customer satisfaction by providing Mazda unique products / services with driving pleasure (driving performance / design / environment & safety / customer care...

  • Page 13
    ... 70% 50% 30% 2012 2013 2014 2015 2016 (Years ended March 31) M{zd{2 Super-Compact Car The all-new Demio brings a level of functionality and added-value exceeding the expectations for a car of this class by evolving the concepts and technologies cultivated through the development of earlier next...

  • Page 14
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 12 Financial Section SPECIAL FEATURE Enhancing lineup of SKYACTIV products Realizing both right-price sales and volume growth Reinforcing ...

  • Page 15
    ... in unit numbers over the medium to long term and also improve profitability. Sales Trends in the United States Thousands of units CHECK Trends in Net Sales by Unit in Each Country United States Significant improvement after introduction of SKYACTIVequipped models 2012 2013 2014 (Years ended...

  • Page 16
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 14 Financial Section SPECIAL FEATURE Enhancing lineup of SKYACTIV products Realizing both right-price sales and volume growth Reinforcing ...

  • Page 17
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 15 Financial Section SPECIAL FEATURE Enhancing lineup of SKYACTIV products Realizing both right-price sales and volume growth Reinforcing ...

  • Page 18
    ... Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 16 Financial Section Global Network Years ended March 31 Graphs on the map are unit sales by market (Thousands of units) 207 183 172 223 196 175 206 216 244 268 273 284 72 72 70 2012 2013 2014...

  • Page 19
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 17 Financial Section MAJOR FACILITIES Japan Headquarters 1 2 3 4 Trends in Production Volume (Number of dealerships: 1,044) China Regional...

  • Page 20
    ...that enjoys a special bond with our customers. New Mazda Axela (Sedan) Sales Volume Thousands of units / % 244 206 206 216 230 4.5 4.3 4.2 2011 Sales Volume Market Share 4.3 March 2015 Fiscal Year Forecast 2014 2015 (Forecast) (Years ended March 31) 2012 2013 With regard to total demand in...

  • Page 21
    ... terms. New Mazda3 5-door hatchback (North American specification) Sales Volume Thousands of units / % 120 104 2.0 238 104 2.0 268 99 1.9 273 107 1.8 284 320 2011 2012 2013 2014 2015 (Forecast) (Years ended March 31) March 2015 Fiscal Year Forecast Overall demand in North America...

  • Page 22
    ... Europe understand more about the Mazda brand, in a unique approach that is typically Mazda. New Mazda6 Wagon (European specification) Sales Volume Thousands of units / % 212 183 172 207 220 1.2 1.0 1.0 1.2 2011 Sales Volume Market Share 2012 2013 2014 2015 (Forecast) (Years ended...

  • Page 23
    ... Financial Section China Sales Volume Thousands of units / % Other Markets Sales Volume Thousands of units 236 223 175 1.3 1.2 196 230 277 300 263 293 300 0.9 0.9 2011 CX-5 (China specification) Sales Volume Market Share 2012 2013 2014 2015 (Forecast) (Years ended March 31) 2011 CX...

  • Page 24
    ... for: North America, Central and South America, Europe Investment: Approx. US$770 million Investment ratio: Mazda 70%, Sumitomo Corporation 30% Number of employees: Approx. 3,100 (January 2014) Approx. 4,600 (when fully operational) Start of volume production: January 2014 Annual production capacity...

  • Page 25
    ... million units (July 2014) Hofu Plant Hiroshima Plant Central and South America MMVO Mexico Plant constructed Mexico Plant production commenced (January 2014) Planned operation of engine machining plant (October 2014) Aerial view of MMVO China CFME*1 CMA*2 FAW car New Mazda3Axela Started local...

  • Page 26
    ... 24 Financial Section Major Product Lineup New Mazda2 (Japanese name: Demio) Mazda2 (Japanese name: Demio) Verisa Sales markets and production bases: â- Japan â- North America â- Europe â- China â- Other markets *1. Global sales volume is for the March 2014 fiscal year; sales markets and...

  • Page 27
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 25 Financial Section Long-Term Vision for Technology Development "Sustainable Zoom-Zoom" Basic Approach to the Environment As vehicle ownership...

  • Page 28
    ... Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 26 Financial Section Long-Term Vision for Technology Development Building-Block Strategy We anticipate that petroleum resources will still be the main energy and internal combustion engines the main drive...

  • Page 29
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 27 Financial Section SKYACTIV TECHNOLOGY Three Main Technologies to Achieve Dramatic Improvements in Functionality Engines that combine ...

  • Page 30
    ... 2013-2014 -(Not yet assessed) United States NHTSA NCAP*2 5 Stars 2015 Model Year 2015 Model Year 2015 Model Year TSP+ 2014 2014 2014 Europe 5 Stars 2012 2013 2013 IIHS Rating*3 Euro NCAP*4 *1. Japan New Car Assessment Program: An overall assessment of safety performance conducted by the National...

  • Page 31
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 29 Financial Section Monotsukuri Innovation Achieving diversity to meet various customer needs while reducing costs Increasing the number ...

  • Page 32
    ... to the development of a sustainable society. Mazda Group companies in Japan Mazda Group companies overseas Six Areas of CSR Operations Customer Satisfaction • Commitment to customers (quality, products, sales, and after-sales service) • Safety initiatives, etc. • Energy- and global-warming...

  • Page 33
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 31 Financial Section Business Management System Corporate Governance Mazda views the enhancement of corporate governance as one of its ...

  • Page 34
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 32 Financial Section consideration is given to whether the appropriate business conduct of the certified public accountants and others was...

  • Page 35
    ...Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 33 Financial Section Protection of Personal Information Mazda rigorously protects personal information in line with its own Personal Information...

  • Page 36
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 34 Financial Section Directors, Audit & Supervisory Board Members, and Executive Officers (As of June 27, 2014) Directors Seita Kanai ...

  • Page 37
    ... Executive Officers* Takashi Furutama In charge of Corporate Planning, Profit Control and Global IT Solution Yuji Harada Oversight of Fleet Sales No. 2 and Financial Services; In charge of CSR, Environment and Global Corporate Communications Jeffrey H. Guyton President and CEO, Mazda Motor Europe...

  • Page 38
    ... Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 36 Financial Section Eleven-Year Summary of Consolidated Financial Statements Millions of yen 2014 2013 2012 2011 2010 2009 Mazda Motor Corporation and Consolidated Subsidiaries Years ended March...

  • Page 39
    ...year, as orders for the new Axela far exceeded the target, and sales of the Atenza and CX-5 remained strong. Sales volume in North America was 391,000 units, up 4.9% year on year, with increased volume in the United States on strong sales of the Mazda6 and CX-5 and record sales in Mexico. In Europe...

  • Page 40
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 38 Financial Section increased ¥19.2 billion due to such factors as strengthened sales promotion activities, and other fixed costs ...

  • Page 41
    ... share. Mazda will be utilizing its internal reserves to invest in such areas as plant and equipment and for R&D expenses to enhance its competitiveness. Forecast for the March 2015 Fiscal Year Billions of yen (Years ended March 31) Forecast for Global Sales Volume Thousands of units (Years ended...

  • Page 42
    ..., declining demand, and intensifying price competition in its main markets. 2. Exchange Rates, Especially the Dollar-Yen and Euro-Yen Rates The Group exports products from Japan to other parts of the world and consequently its business results and financial position are exposed to the effects...

  • Page 43
    ... boost its competitiveness in product development, manufacturing, sales, and other areas. However, the Group's business results and financial position could be affected in the event that it fails to launch appealing products at opportune times, due to a failure to accurately ascertain market trends...

  • Page 44
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 42 Financial Section 1 1 . Financial Accounting Including the financial accounting factors set out below, the Group's operating results ...

  • Page 45
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 43 Financial Section Consolidated Balance Sheets ASSETS 2014 Mazda Motor Corporation and Consolidated Subsidiaries March 31, 2014 and 2013...

  • Page 46
    ... Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 44 Financial Section Consolidated Statements of Income and Comprehensive Income Consolidated Statements of Income Millions of yen 2014 2013 Thousands of U.S. dollars (Note 1) 2014 Mazda Motor Corporation...

  • Page 47
    ... Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 45 Financial Section Consolidated Statements of Changes in Net Assets Capital and retained earnings Mazda Motor Corporation and Consolidated Subsidiaries Years ended March 31, 2014 and 2013 Common stock...

  • Page 48
    ... Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 46 Financial Section Consolidated Statements of Cash Flows Millions of yen 2014 2013 Mazda Motor Corporation and Consolidated Subsidiaries Years ended March 31, 2014 and 2013 Thousands of U.S. dollars...

  • Page 49
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 47 Financial Section Notes to Consolidated Financial Statements 1 Mazda Motor Corporation and Consolidated Subsidiaries BASIS OF ...

  • Page 50
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 48 Financial Section are stated at fair market value and the difference between fair market value and the carrying amount is recognized as...

  • Page 51
    ...Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 49 Financial Section The Company and its wholly owned domestic subsidiaries elect to file a consolidated corporate tax return as a consolidation...

  • Page 52
    ... net position. Short-term investments consist mainly of certificates of deposit and other highly-liquid short-term investments. Investment securities consist mainly of stocks of our business partner companies and are subject to the risk of market price fluctuations and other factors. Long-term loans...

  • Page 53
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 51 Financial Section As regards short-term investments and investment securities, their fair values as well as the financial standing of ...

  • Page 54
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 52 Financial Section Basis of measuring fair value of financial instruments The fair values of some financial instruments are based on market...

  • Page 55
    ... Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 53 Financial Section 5 SECURITIES The Group had no trading or held-to-maturity debt securities at March 31, 2014 and 2013. Available-for-sale...

  • Page 56
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 54 Financial Section 9 SHORT-TERM DEBT AND LONG-TERM DEBT The assets pledged as collateral for short-term debt of ¥30,412 million ($295,...

  • Page 57
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 55 Financial Section The profits and losses related to retirement benefits for the year ended March 31, 2013 were as follows: Millions of ...

  • Page 58
    ... paid for new shares is required to be designated as common stock. However, a company may, by a resolution of the Board of Directors, designate an amount not exceeding one half of the price of the new shares as additional paid-in capital, which is included in capital surplus. Under the Corporate...

  • Page 59
    ... Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 57 Financial Section 13 OTHER INCOME / (EXPENSES) The components of "Other, net" in Other income/(expenses) in the consolidated statements of income for the years ended March 31, 2014 and 2013 were...

  • Page 60
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 58 Financial Section (Additional Information) (Adjustment of deferred tax assets and liabilities for enacted changes in tax laws and rates...

  • Page 61
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 59 Financial Section Millions of yen As of March 31, 2013 Contract amount Estimated fair value Difference As of March 31, 2013 Contract ...

  • Page 62
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 60 Financial Section 17 SEGMENT INFORMATION Overview of reportable segments The reportable segments of the Company consist of business ...

  • Page 63
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 61 Financial Section Millions of yen Reportable segments For the year ended March 31, 2013 Japan North America Europe Other areas Total ...

  • Page 64
    .... As a listed corporation, the Company respects the purport of this plan and is going to change its shares per share unit to 100 shares. The Company is also going to consolidate five shares into one share in order to achieve an investment unit deemed desirable by Japan's stock exchanges (50,000 yen...

  • Page 65
    Mazda Annual Report 2014 Introduction Message from Management Brand Value Management Review of Operations Foundations Underpinning Sustainable Growth CONTENTS 63 Financial Section Independent Auditor's Report To the Board of Directors of Mazda Motor Corporation: We have audited the accompanying ...

  • Page 66
    ... 730-8670, Japan Phone: +81 (82) 282-1111 Manufacture and sales of passenger cars and commercial vehicles Head Office, Mazda R&D Center (Yokohama), Mazda North American Operations (USA), Mazda Motor Europe (Germany), China Engineering Support Center (China) Japan: Hiroshima Plant (Head Office, Ujina...

  • Page 67