Kia 2014 Annual Report Download - page 5

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Sales of Kia Motors surpassed 3 million vehicles in 2014, led by the strong
performance of established models like the K-series (Cerato/Forte, Optima, Cadenza),
Sportage, and Morning (Picanto). Domestic sales increased by 1.5% thanks to our
popular new Carnival (Grand Carnival/Sedona) and Sorento models. Our operating
prot decreased, however, affected by the Korean Won’s appreciation and the
fall of the Russian Ruble currency. Nonetheless, we enjoyed a stable management
environment, achieving an operating margin of 5.5% through our sustained efforts
to establish proper prices in overseas markets.
Global Sales Growth by Region
Year-on-year change in 2014
Unit: thousand vehicles
* Europe = EU+EFTA countries
Growth
+8.4%
US
+4.3%
Europe*
+18.2%
China
+1.5%
Korea
2013 2014
535
580
2013 2014
547
646
2013 2014
458
465
2013 2014
339
354
6 7
Annual Report 2014