Kia 2014 Annual Report Download - page 2

Download and view the complete annual report

Please find page 2 of the 2014 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68

Contents
02 Business Highlights
03 Financial Highlights
04 Globality
06 Growth
08 Innovation
10 Sustainability
12 Chairman’s Message
14 Vice Chairman’s Message
16 Corporate Philosophy
17 Corporate Vision
18 Corporate History
Our Performance
22 Domestic Business Performance
24 Overseas Business Performance
28 2014 New Models
30 Special Issue
32 Global Awards List
Our Strengths
36 Design Management
40 Branding
42 Marketing
44 Quality Management
Our Future
48 Research & Development
55 Concept Cars
56 Global R&D Network
58 Corporate Social Responsibility
60 Financial Review
126 Lineage of Kia Cars
128 Global Network
130 Board of Directors
Each year, more and more customers around the world select Kia Motors, while we at Kia
are making every effort to respect the diversity of our customers and strive to enhance our
GLOBALITY.
In 2014, Kia Motors’ annual global sales exceeded 3 million units for a robust GROWTH rate
of 7.6%. This result was driven by stellar sales performance of new generation versions of
the Sorento and Carnival, alongside strong sales of the rest of our product lineup.
We have established a distinctive brand identity through INNOVATION based on our brand
essence – “A Different Beat” – that expresses Kia’s core values. And our efforts have been
rewarded with a 74th place ranking in the 2014 Best Global Brands study by Interbrand.
Furthermore, we are satisfying our most discerning customers by offering products with
highly reliable quality, as seen by Kia’s 3rd place ranking among non-premium brands in J.D.
Power & Associates’ 2014 Initial Quality Study (IQS).
We will continuously pursue our vision to become a true leader in the global automotive industry
and ensure a better tomorrow for mankind by committing ourselves to SUSTAINABILITY
through strict environmental management and proactive participation in social contribution
activities.
Kia Motors is doing everything it can to make driving a Kia vehicle an amazing and enriching
experience that improves your life. The surprise of having your expectations exceeded and
your senses stimulated is what you should expect from Kia Motors!
This is “A Different Beat” that Kia Motors strives to offer its customers around the world.