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Corporate Philosophy Company Vision 2016
Through Kia Motors’ global brand campaign “RE: Design Your
Life” and Hyundai Motor Group’s vision “To gether for a Better
Future”, we will design new products that enrich our customers’
lives while continuing to improve customer value as a global brand
by practicing ve core values: customer, challenge, collaboration,
people, and globality.
In order to realize our “Vision 2016”, we are pursuing three main goals:
strengthen customer-oriented management; reinforce mid- to long-
term growth engines; and strengthen the foundation for sustainable
management by maximizing the capabilities of our employees at home
and abroad. Our goal is to evolve into a leading global company that
achieves retail sales of over 3 million units worldwide.
Management Philosophy
Unlimited Sense of Responsibility
+ Realization of Possibilities
+ Respect for Mankind
Creating a new future and realizing
humanity’s dreams by thinking
creatively and tackling challenges
head on
Vision
Lifetime Partner in Automobiles
and Beyond
Providing a new space that makes
life more convenient and enjoyable
by realizing superlative mobility
based on innovative people-oriented,
eco-friendly technologies and
comprehensive services
Core Values
Members of the Hyundai Motor Group
use our ve core values as the basis on
which corporate decisions are made.
By taking on challenges, collaborating
with and respecting customers and
people, and embracing diversity,
Kia Motors continues to build its
distinctive corporate culture and
provide value to its customers.
We promote a
customer-driven
corporate culture
by providing the
best quality and
impeccable service
with all values
centered on our
customers.
We refuse to be
complacent, embrace
every opportunity for
greater challenge,
and are condent in
achieving our goals
with unwavering
passion and ingenious
thinking.
We create synergy
through a sense of
“togetherness” that
is fostered by mutual
communication and
cooperation within
the company and with
our business partners.
We believe the future
of our organization
lies in the hearts
and capabilities of
individual members,
and we will help
them develop their
potential by creating a
corporate culture that
respects talent.
We respect the
diversity of cultures
and customs, aspire to
be the world’s best at
what we do, and strive
to become a respected
global corporate
citizen.
Value Innovation
Strengthen
customer-oriented
management
Reinforce
long-term growth engine
Strengthen
foundation for
sustainable management
1. Achieve core/future technology competence
2. Innovate production efciency
3. Elevate quality level
4. Enhance brand stature based on distinct
brand identity
5. Provide differentiated customer experiences
6. Strengthen global portfolio strategy
7. Enhance management system
8. Build basis for sustainable growth
About Kia
KIA Vision
2016
16 17
Annual Report 2014