JetBlue Airlines 2004 Annual Report Download - page 7

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Table of Contents
PART I.
Item 1. Business
Overview ....................................................... 1
Our Strategy .................................................... 1
Our Competitive Strengths .......................................... 3
Our Industry .................................................... 5
Competition .................................................... 6
Routes and Schedules ............................................. 7
High Quality Customer Service ....................................... 9
Safety and Security ............................................... 10
Marketing and Distribution ......................................... 11
Customer Loyalty Program .......................................... 11
Pricing ........................................................ 12
Yield Management ............................................... 12
People ........................................................ 12
Maintenance .................................................... 13
Aircraft Fuel .................................................... 14
LiveTV, LLC .................................................... 14
Government Regulation ............................................ 14
Risks Related to JetBlue ........................................... 17
Risks Associated with the Airline Industry .............................. 22
Item 2. Properties ........................................................ 24
Item 3. Legal Proceedings .................................................. 25
Item 4. Submission of Matters to a Vote of Security Holders ......................... 25
Executive Officers of the Registrant ................................... 26
PART II.
Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters ......... 28
Item 6. Selected Financial Data .............................................. 29
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations ....................................................... 32
Overview ....................................................... 32
Outlook for 2005 ................................................. 34
Results of Operations ............................................. 34
Liquidity and Capital Resources ...................................... 41
Contractual Obligations ............................................ 43
Off-Balance Sheet Arrangements ..................................... 44
Critical Accounting Policies and Estimates .............................. 45
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ................... 46
Item 8. Financial Statements and Supplementary Data
Consolidated Statements of Income ................................... 47
Consolidated Balance Sheets ........................................ 48
Consolidated Statements of Cash Flows ................................ 50
Consolidated Statements of Stockholders’ Equity .......................... 51
Notes to Consolidated Financial Statements ............................. 52
Reports of Independent Registered Public Accounting Firm .................. 72
Item 9A. Controls and Procedures ............................................. 73
Item 9B. Other Information ................................................. 73
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