JetBlue Airlines 2004 Annual Report Download - page 17

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Our weekday flight schedule from Boston, Massachusetts, includes the following as of February 10,
2005:
Round Trip Flights
Destination Scheduled Per Day Service Commenced
Orlando, Florida .............................. 5 January 2004
Fort Lauderdale, Florida ........................ 4 January 2004
Tampa, Florida ............................... 3 January 2004
Denver, Colorado ............................. 1 January 2004
Long Beach, California ......................... 2 January 2004
Oakland, California ............................ 2 May 2004
Ft. Myers, Florida ............................. 3 October 2004
In May 2005, we plan to add service to San Jose and Las Vegas from Boston, in addition to a
third daily flight to each of Oakland and Long Beach.
The following table sets forth our weekday flight schedule from our West Coast base of operations,
Long Beach, as of February 10, 2005, for destinations other than JFK and Boston:
Round Trip Flights
Destination Scheduled Per Day Service Commenced
Washington, D.C. (Dulles Airport) ................. 3 May 2002
Oakland, California ............................ 6 September 2002
Las Vegas, Nevada ............................. 2 October 2002
Salt Lake City, Utah ........................... 1 October 2002
Fort Lauderdale, Florida ........................ 1 May 2003
In November 2001, we initiated twice-daily non-stop service from Dulles Airport to Fort
Lauderdale. In May 2002, we initiated twice-daily service from Dulles to Oakland, which will increase
to three daily flights in May 2005. In 2004, we began service from Dulles to Sacramento, with one daily
flight. In May 2005, we plan to commence service to San Diego and add a fourth daily flight to Long
Beach.
Our objective is to schedule a sufficient number of flights per day on each route to satisfy demand
for our low-fare service. Since inception, we have flown over 30 million passengers and are JFK’s
largest airline measured by passenger boardings. In selecting future markets, we intend to continue to
follow this strategy of providing service primarily to underserved markets with high average fares. In
addition, we will seek opportunities to offer point-to-point service between our existing cities.
High Quality Customer Service
We devote a great deal of time and attention to hiring employees who will treat customers in a
friendly and respectful manner. The importance of providing caring customer service is emphasized in
training. In addition, our policies and procedures are designed to be customer-friendly. For example:
• all seats are pre-assigned;
• all travel is ticketless;
• our policy is not to overbook flights;
• fares are low and based on one-way travel;
• no Saturday night stay is required; and
• change fees are only $25 per passenger ($20 if done through our website) compared with
amounts of $50 to $100 charged by most other major U.S. airlines, except in certain markets
where our competitors have matched our fee.
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