JetBlue Airlines 2004 Annual Report Download - page 4

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7MAR200410062428
7MAR200410062360
safety, caring, integrity, fun and passion. To this end, our Principles of Leadership class, or POL, a five
day leadership development curriculum, remains crucial to the successful growth of our airline. More
than 1,000 leaders across JetBlue have attended POL to learn the five tenets: inspire greatness in
others, communicate with your team, do the right thing, treat your people right, and encourage
initiative and innovation. With everyone on the same page and accountable for the same things, we
believe our vital culture will continue to scale with the organization.
As we look to the future, our commitment to you, our stockholders, is to focus our efforts on
building and improving JetBlue for the long-term. We understand that it is important to recognize the
hard lessons that have been learned by many in our industry while being smart enough to not repeat
those lessons. Our service has been very well received over the first five years; however, we know we
must continue to deliver safe and secure air transportation on every flight, compete hard for every
customer, keep our industry-leading product fresh and continue to offer a workplace for our
crewmembers that is second-to-none.
On behalf of our nearly 8,000 dedicated crewmembers, thank you very much for your continued
support of JetBlue.
Most sincerely,
David Neeleman—Chairman and Chief Executive Officer
Dave Barger—President and Chief Operating Officer