JetBlue Airlines 2003 Annual Report Download - page 5

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Table of Contents
PART I.
Item 1. Business
Our Strategy .................................................... 6
Our Competitive Strengths ......................................... 7
Competition and Our Industry ....................................... 10
Routes and Schedules ............................................. 12
High Quality Customer Service ...................................... 13
Safety and Security ............................................... 14
Marketing and Distribution ......................................... 15
Customer Loyalty Program ......................................... 15
Pricing ........................................................ 15
Yield Management ............................................... 16
People ........................................................ 16
Maintenance .................................................... 17
Aircraft Fuel .................................................... 18
LiveTV, LLC .................................................... 18
Government Regulation ............................................ 18
Risks Related to JetBlue ........................................... 21
Risks Associated with the Airline Industry .............................. 27
Item 2. Properties ....................................................... 28
Item 3. Legal Proceedings ................................................. 30
Item 4. Submission of Matters to a Vote of Security Holders ........................ 30
Executive Officers of the Registrant ................................... 31
PART II.
Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters ........ 32
Item 6. Selected Financial Data ............................................. 33
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations ..................................................... 36
Recent Developments ............................................. 37
Results of Operations ............................................. 38
Liquidity and Capital Resources ...................................... 43
Contractual Obligations ............................................ 45
Off-Balance Sheet Arrangements ..................................... 46
Critical Accounting Policies and Estimates .............................. 47
Outlook for 2004 ................................................ 48
Item 7A. Quantitative and Qualitative Disclosures About Market Risk .................. 49
Item 8. Financial Statements and Supplementary Data
Consolidated Balance Sheets ........................................ 50
Consolidated Statements of Income ................................... 52
Consolidated Statements of Cash Flows ................................ 53
Consolidated Statements of Stockholders’ Equity (Deficit) ................... 54
Notes to Consolidated Financial Statements ............................. 55
Report of Independent Auditors ..................................... 72
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