JetBlue Airlines 2003 Annual Report Download - page 15

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Other Factors. Since deregulation of the airline industry in 1978, there has been continuing
consolidation in the domestic airline industry. Further consolidation in the industry could result in a
greater concentration of assets and resources among the major U.S. airlines. The more recent trend is
the formation of marketing alliances. These alliances generally provide for code-sharing, frequent flyer
program reciprocity, coordinated flight schedules that provide for convenient connections and other
joint marketing activities. These alliances also permit an airline to market flights operated by other
alliance airlines as its own. The benefits of broad networks offered to customers could attract more
customers to these networks. We do not currently participate in any marketing alliances, interline or
offer joint fares with other airlines, nor do we have any commuter feeder relationships.
The airline industry also faces competition from ground transportation alternatives. Video
teleconferencing and other methods of electronic communication may add a new dimension of
competition to the industry as business travelers seek lower-cost substitutes for air travel.
Routes and Schedules
We currently provide non-stop service from JFK to 18 cities in nine states and one city in Puerto
Rico. The following table sets forth our weekday flight schedule from JFK as of February 11, 2004:
Round Trip Flights
Destination Scheduled Per Day Service Commenced
Fort Lauderdale, Florida ............................... 13 February 2000
Buffalo, New York ................................... 5 February 2000
Tampa, Florida ...................................... 6 March 2000
Orlando, Florida ..................................... 7 June 2000
Ontario, California ................................... 1 July 2000
Oakland, California ................................... 7 August 2000
Rochester, New York ................................. 4 August 2000
Burlington, Vermont .................................. 3 September 2000
West Palm Beach, Florida .............................. 7 October 2000
Salt Lake City, Utah .................................. 1 November 2000
Fort Myers, Florida ................................... 5 November 2000
Seattle, Washington ................................... 1 May 2001
Syracuse, New York .................................. 3 May 2001
Denver, Colorado .................................... 1 May 2001
New Orleans, Louisiana ............................... 1 July 2001
Long Beach, California ................................ 6 August 2001
San Juan, Puerto Rico ................................. 4 May 2002
Las Vegas, Nevada ................................... 4 November 2002
San Diego, California ................................. 3 June 2003
Later in February 2004, we expect to add a fifth daily flight to Las Vegas, one additional daily
flight to West Palm Beach and Fort Myers, two additional daily flights to Orlando and three additional
daily flights to Fort Lauderdale. We are the leading carrier in number of flights flown per day between
the New York metropolitan area and Fort Lauderdale, the most-traveled route in the nation as
measured by the average number of passengers flown per day.
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