JetBlue Airlines 2003 Annual Report Download - page 16

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The following table sets forth our weekday flight schedule from our West Coast base of operations,
Long Beach, as of February 11, 2004, for destinations other than JFK and Boston:
Round Trip Flights
Destination Scheduled Per Day Service Commenced
Washington, D.C. (Dulles Airport) ........................ 3 May 2002
Oakland, California ................................... 6 September 2002
Las Vegas, Nevada ................................... 2 October 2002
Salt Lake City, Utah .................................. 1 October 2002
Fort Lauderdale, Florida ............................... 1 May 2003
In November 2001, we initiated twice-daily non-stop service from Dulles Airport to Fort
Lauderdale, which was increased to three daily flights in September 2003. In May 2002, we initiated
twice-daily service from Dulles to Oakland.
Our weekday flight schedule from Boston, Massachusetts, our 22nd city, includes the following as
of February 11, 2004:
Round Trip Flights
Destination Scheduled Per Day Service Commenced
Orlando, Florida ..................................... 4 January 2004
Fort Lauderdale, Florida ............................... 2 January 2004
Tampa, Florida ...................................... 2 January 2004
Denver, Colorado .................................... 1 January 2004
Long Beach, California ................................ 2 January 2004
Our objective is to schedule a sufficient number of flights per day on each route to satisfy demand
for our low-fare service. Since inception, we have flown over 19 million passengers and have become
JFK’s largest domestic airline measured by passenger boardings. In selecting future markets, we intend
to continue to follow this strategy of providing service primarily to underserved markets with high
average fares. In addition, we will seek opportunities to offer point-to-point service between our
existing cities.
High Quality Customer Service
We devote a great deal of time and attention to hiring employees who will treat customers in a
friendly and respectful manner. The importance of providing caring customer service is also emphasized
in training. In addition, our policies and procedures are designed to be customer-friendly. For example:
• all seats are pre-assigned;
• all travel is ticketless;
• our policy is not to overbook flights;
• fares are low and based on one-way travel;
• no Saturday night stay is required; and
• change fees are only $25 per passenger, compared with amounts of $75 to $100 charged by most
major U.S. airlines, except in certain markets where our competitors have matched our fee.
Our focus on customers is also evidenced by our fleet of all new aircraft with roomy leather seats,
each equipped with free DIRECTVand comfortable legroom. As part of our continuing effort to
improve customers’ flying experience, we removed one row of seats on our A320 aircraft during the
fourth quarter of 2003. We now offer more legroom with 34 inches between seats throughout the
aircraft except for nine rows in the front of the aircraft, which remain at 32 inches. In our commitment
to innovation, during 2004 we plan to add up to 100 channels of digital satellite radio by XM Satellite
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