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10
Hyundai Motor Company
Annual Report 2005
>>Sublime Drive
09
Letter from the Chairman
Our extraordinary evolution at Hyundai Motor Company continued throughout 2005 to a point
where our brand is now ingrained in global consciousness. Our quality and innovation has sur-
passed the levels we aspired to at the turn of the century, raising the bar even higher for the next
phase in our growth.
It is like being part of a rising tide. We are in perpetual motion, forever gaining momentum and
strength. Our brand and product quality now bear all the hallmarks of a world-class auto manu-
facturer.
Our global presence is best exemplified in our ongoing partnership with FIFA. This partnership will
reach its zenith during the 2006 FIFA World Cup Germany™. The unparalleled exposure the
Hyundai brand will receive and the prestige of being involved in the biggest sporting event in the
world make the year ahead a great time to be involved with Hyundai.
These really are exciting times for all of us.
In the year just gone this excitement reached a fever pitch with the opening of our first U.S.A
manufacturing plant in Montgomery, Alabama. Hyundai Motor Manufacturing Alabama (HMMA)
represents not only a boldly symbolic moment in our history but the fortification of our existing
market share and a solid platform from which to aggressively target greater market share in the
toughest automobile market in the world.
To that end, we have built into all our processes the best possible management practices, cutting
edge plant facilities and manufacturing technologies, an active policy of environmental preserva-
tion and waste management and a corporate culture which is welcomed in every market on Earth.
It is only through the delivery of all these elements that we can continue to raise our corporate
value responsibly and accelerate the realization of our ultimate goal of being the producer of the
world’s finest motor vehicles.
Mong-Koo Chung
Chairman & CEO