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52
Hyundai Motor Company
Annual Report 2005
>>Sublime Drive
51
Social Initiatives
Hyundai Motor Company Social Initiatives
In the wake of possibly humanity’s worst ever natural disaster, Hyundai’s pledge to
be a responsible corporate citizen saw our social commitments focused like never
before.
Hyundai Motor Company was one of the first companies to offer support to
South-East Asian nations affected by the 2004 Boxing Day Tsunami. We were
actively involved in support services by providing donations and relief goods totaling
US$1.5million. More importantly, we sent a team of 5,000 voluntary relief workers,
comprising employees and dealers, to the affected areas.
Hyundai Motor Company has a contingency plan in place to provide timely support
to any nation in the event of natural disaster. In the past our support has come to
the aid of many in need including victims of the Algerian and Iranian earthquakes.
Further social contributions include our ‘Be A Global Friend’ Program which pro-
vides opportunities for Korean university students to experience the richness of
other cultures and our guest engineer program at Hyundai & Kia Corporate R&D
Division which opens our doors to emerging talent from all over the world.
In addition, our social volunteer team has over 1,200 members who host events
such as Korea’s ‘Wheelchair Olympics’, community clean-ups and orphanage visits.
Hyundai America funds scholarships, with a particular emphasis on support for
healthcare education, research and continuing education grants, and provides
ongoing support to healthcare conferences across North America.
Hyundai America also offers financial support to National Affiliates, Multicultural
Charities, Corporate/Community Charities and Arts/Humanities Charities.
Hyundai Hope on Wheels Tour
In order to sure up support for research and treat-
ment of pediatric cancer, Hyundai Motor America
and Hyundai dealers created Hyundai Hope on
Wheels initiative to give back to the communities in
which we live and do business.
Since 1998 Hyundai Hope on Wheels Tour has
generated more than US$7 million in corporate
contributions to hospitals across the U.S.A.
Charged with the mission of helping kids fight can-
cer in 2005 Hyundai Hope on Wheels Tour was
expanded through our new partnership with
CureSearch National Childhood Cancer
Foundation. Our alliance with CureSearch, an
organization dedicated to finding a cure for child-
hood cancer, helps us take our message of hope
to additional hospitals throughout America and
assists in raising greater awareness of of this
important cause.
Hyundai Hope on Wheels Tour began in 2004. The
centerpiece is a white Hyundai SUV covered with
the colorful handprints of pediatric cancer patients
from all over the U.S.A
Our ongoing goal is more handprints, more hospi-
tals, more hope each and every year.
Social Welfare:
• Wheelchair donations in Korea
• Food aid for the under privileged
• Annual blood Donations
• Fundraisers in collaboration with
Beautiful Store®
• Community Chest of Korea
• Three Leaf Clover program
• Junior Traffic Safety Campaign
• Traffic Accident Prevention for the
physically challenged
• Social volunteer programs
• Public Service for the Under-Privaliedged
• ABC’s of Traffic Car Safety Education
• Public Campaigning and Social Welfare
projects
• Purse Program for Women
Education & Joint Research:
• Student Marketing Forum and Design
• Contest R&D Scholarship programs
• Mechanics contest
• Computer donations to grade school in
Shunyi District, China
• Donation of vehicles engines to
Tsinghua University
• Next Generation Vehicle Research
Institute, Seoul National University
• Guest engineer program, Hyundai & Kia
Corporate R&D Division
• High School Poster and Peer PSA
contests
Environment:
• Support for National Trust of Korea
• Environmental restoration programs in
plant vicinities
National Emergency Management:
• Reforestation of fire ravaged areas
International Relationship:
• Tsunami relief in South East Asia
• Donation of medical vehicles to Eritrea,
Africa
• ‘Be A Global Friend’ program
• 2005 Beijing New Year’s Eve concert
sponsorship
• Welfare Service Team for disaster relief
National Development:
• Domestic Foreign Laborers’ Medical
Service