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Hyundai Motor Company
Annual Report 2005
>>Sublime Drive
Sports Marketing
Hyundai’s renewed agreement with FIFA includes ten sanctioned international
football events including the 2006 FIFA World Cup Germany™
• FIFA Confederations Cup France 2003
• FIFA U-17 World Championship Finland 2003
• FIFA Women’s World Cup USA 2003
• FIFA World Youth Championship UAE 2003
• FIFA U-19 Women’s Youth Cup 2004
• FIFA World Youth Championship 2005
• FIFA Confederations Cup Germany 2005
• FIFA U-17 World Championship 2005
• FIFA U-19 Women’s Youth Cup 2006
• 2006 FIFA World Cup Germany™
Hyundai Global Support for Football
• Official Sponsor Korea Football Association
• Official Sponsor Korean National Football Team
• Official Sponsor Czech Republic National Football Team
• Official Sponsor Football Federation Australia Hyundai A-League
• Chonbuk Hyundai Motors Football Club (K-League Korea)
Automotive Official Partner
• UEFA EURO 2000™
• UEFA EURO 2004™
In 2006 “The Beautiful Game” stages its biggest event. The 2006 FIFA World
Cup™ will be the most watched sporting event in history, telecast in every country
on the planet. The FIFA World Cup holds the entire global public under its spell.
An accumulated audience of over 37 billion people watched the France 98 tourna-
ment, including approximately 1.3 billion for the final alone, while over 2.7 million
people flocked to watch the 64 matches in the French stadia. The World Cup
2002, staged in Korea and Japan, attracted similar, astonishing audiences.
Hyundai’s partnership with FIFA and the sponsoring of this event is significant as it
places us in the top bracket of corporate sporting sponsorship. As the only car
maker to be an official FIFA partner, the value of this relationship cannot be under-
estimated. The level of brand exposure we expect to receive will be the envy of our
competitors across the globe.
On March 1st 2005, Hyundai Motor Company signed with FIFA to become one of six elite official FIFA partners from 2007 to
2014, sharing the values commitment and vision for promoting and developing the game on a global basis.
This uplifted FIFA partnership will assure not only unprecedented access to the world of football but also measurable media
value, product category exclusivity, unparalleled opportunities to reach core football consumers, strong brand credibility in foot-
ball and an all-round marketing vehicle delivering strengthened brand equity in football and measurable sales opportunities.
Hyundai took its first step on the road to prominence on the international sports stage by serving as an official partner of the
FIFA Women’s World Cup and joined FIFA to serve as the official partner of the 2002 World Cup Korea/Japan™ and Euro
2004™. Since then Hyundai has become a stronger supporter of the world game.
By sponsoring ten FIFA competitions, including the 2006 FIFA World Cup Germany™, Hyundai is securing a firm foundation
that will enable it to push its sports marketing strategy forward to gain a better foothold in the global market.
2006 FIFA World Cup™GAME ON Hyundai FIFA Partnership