Hyundai 2005 Annual Report Download - page 23

4443
Global Management Motor Shows
Ulsan Plant
The Ulsan manufacturing plant, consisting of five independent manufacturing
facilities and covering 1,225 acres (4.958 million square meters) of land, has an
annual manufacturing capacity of 1.6 million vehicles. Approximately site 34
thousand employees work here. This plant has its own exclusive pier, which can
accommodate three ships of 42 thousand tons each. It is one of the biggest auto
manufacturing plants in the world and plays a core role in the Korean automobile
industry.
Asan Plant
The Asan manufacturing plant, consists of a stamping shop, a highly automated
body line, paint shop and final trim and assembly line as well as a foundry and an
engine manufacturing facility. It stands on a 449 acre (1.818 million square meters)
site and has an annual manufacturing capacity of 260,000 vehicles. This plant was
built with the philosophy of creating the safest and most eco-friendly work
environment possible. We have paid careful attention to environmental protection at
this plant. We have also designed a wide variety of facilities for the comfort and
convenience of our employees, as we believe in creating an optimal working
environment for them, as they create excellence for our customers.
Jeonju Plant
Our Jeonju manufacturing plant, situated on 245 acres (1 million square meters) in
the Korean heartland, specializes in manufacturing buses, 2.5 ton and heavier
trucks and special purpose vehicles. This plant has an annual manufacturing
capacity of 60,000 vehicles and is one of the biggest commercial vehicle
manufacturing plants in the world. This plant strives to develop new eco-friendly
products. The plant has various cutting-edge equipment required to independently
develop about 100 different models of commercial vehicles.
Export by Region
* (Unit)
2003
Europe
Others
Total
North
America
U.S.A
Canada
Western Europe
Eastern Europe
Latin America
Middle East/Africa
Asia/Pacific
448,359
65,941
254,534
33,972
65,923
77,076
65,689
1,011,494
2004
436,778
58,440
274,144
59,607
60,688
139,296
97,639
1,126,592
2005
327,855
58,947
293,340
63,537
82,903
185,457
119,083
1,131,122
Korea: The Heartland
At international motor shows around the world Hyundai Motor Company continues
to demonstrate its credentials as a cutting-edge competitor in the field of new
technologies.
At the 2006 North American Auto Show Hyundai exhibited 19 vehicles including
the new 2006 Santa Fe which will roll out of our North American plant in Alabama
later this year. Also shown at the 2006 North American Auto Show were the
Tuscon, the Sonata, the Azera and the HCD-9 Talus concept car.
Participation in the North American Auto Show, held in Detroit and the vanguard of
U.S.A motor shows, provides Hyundai not only the most prestigious platform
available for showing but an opportunity to test market forces and to predict
customer needs and desires coming as it does at the beginning of the year.
With the release of the Santa Fe we have challenged the European SUV market at
the 2006 Geneva Motor Show. In addition we displayed 15 other Hyundai Motor
Company models including Accent, Getz, Matrix, Elantra, Sonata and Tucson to
actualize the enhancement of our brand image.
Last year, our confidence as a global brand was clearly in evidence at the 2005
Tokyo Motor Show, the 2005 Frankfurt Motor Show and the 2005 Geneva Motor
Show, three of the five biggest international motor shows in the world. At each
event we premiered the new Azera and the new Getz, in addition to exhibiting our
local flagship products.
The introduction of the Azera, boasting world class quality and competitiveness, at
the 2005 Tokyo Motor Show and the 2005 Geneva Motor Show marks the
beginning of our participation in the
North European automotive market.
Also, our event starring Goleo, the
official mascot of the 2006 FIFA World
Cup Germany™, and World Cup Zone
were rapturously received at the 2005
Frankfurt Motor Show. We also
introduced the new Getz and Accent
SR designed to go beyond the
expectations of European consumers.
Through these promotions, we made a
highly successful entry into the
European market.
The 2005 Shanghai Motor Show set
the stage for the debut of the new
Sonata which will exceed the fame and
accolades of former models, and the E-
Cubed multi-purpose hatchback
concept car. At the 2005 Seoul Motor
Show, we showcased a massive 46
models including the Azera luxury
sedan, concept cars, economy- friendly
vehicles, welfare vehicles, mass-
produced cars, and commercial
vehicles, along with a showcase of
Hyundai new technologies.
All these vehicles were developed
under our theme ‘Refined & Confident,’
which is designed to orient our brand to
promote the image and vision of the
world’s best company in terms of
trustworthiness and respectability.
Under our foremost proposition ‘global
management’, Hyundai Motor Company
will be among the world’s best by
promoting local marketing strategies,
differentiated sales promotions and
brand image enhancement.
Best in Show
Ulsan Plant Asan Plant
Jeonju Plant