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Vehicle Sales
HMI Total Sales and
Market Share in India
Market Share
* (Complete Body Unit / Percent)
2003 2004 2005
150,724
215,630
252,851
18.5% 17.4% 18.2%
20
15
25
10
5
200,000
150,000
250,000
100,000
50,000
Vehicle Sales
HAOS Total Sales and
Market Share in Turkey
Market Share
* (Complete Body Unit / Percent)
2003 2004 2005
38,939 88,262 93,402
5.8%
9.3% 9.9%
20
15
25
10
5
200,000
150,000
250,000
100,000
50,000
42
Hyundai Motor Company
Annual Report 2005
>>Sublime Drive
41
Global Management
Hyundai Motor India (HMI)
In anticipation of unprecedented economic growth in India, Hyundai invested
heavily in one of the world’s fastest growing economies in the mid 1990’s,
culminating in the opening of the giant manufacturing plant in Tamil Nadu.
India is a central part of the BRIC’s (Brazil, Russia, India and China) developing
countries that will play a major global role as key economic centers of the future.
HMI has been targeted as one of the key bases for Hyundai Motor Company’s
globalization efforts in the Indian, South-West Asian and Central and South
American markets.
Being located in Chennai, its close proximity to infrastructure and supplier bases
has allowed Hyundai Motor Company a smooth transition into the Indian
automotive market. In addition, Chennai’s geographical location as a port city,
along with international airport facilities allow for cost efficiency and environmentally
friendly logistics.
HMI’s production facility in Chennai sprawls over 531 acres (2.149 million square
meters), with a total production capacity of 250,000 vehicles per year. The plant
produces Santro, Accent, Getz, Sonata and Elantra vehicles.
Since its inception, HMI has become the second top selling motor company in India.
Hyundai Motor Company’s Santro fought against a local manufacturer who boasted
an 80 percent market share in its class. After just three years in competition, the
Santro overtook the local competitor and remains the front runner in its class.
In the five years to December 2003, HMI sold over 500,000 vehicles to the Indian
market.
India: Emerging Markets
Hyundai Assan Otomotive Sanayi Ve Ticaret A.S (HAOS)
Beginning in 1997, Hyundai Motor Company’s joint venture with the local KIBAR
group become the first international joint venture in Hyundai Motor Company’s his-
tory. Located two hours from Istanbul, the HAOS plant is located within a 20 kilo-
meter radius of other major automobile manufacturing plants. The area was specifi-
cally chosen for its close proximity to trading infrastructure.
Residing over 245 acres (1 million square meters), the plant includes the largest
proving ground in Turkey and produces 60,000 vehicles each year. The Hyundai
Accent, H-1 and H100 vehicles roll out of the HAOS Istanbul plant.
Unlike other Complete Knock Down (CKD) plants, HAOS is independent and has
improved logistics systems to minimize adverse environmental impact.
HAOS implements a quality control reporting system for all models and a
double-check system to ensure quality assurance in all its processes.
Turkey: Producing For All People