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2 GOOGLE INC.
PART I
ITEM1.Business
PART I
 Business
Overview
Google is a global technology leader focused on improving the ways people connect with information. We aspire to build products
and provide services that improve the lives of billions of people globally. Our mission is to organize the world’s information and
make it universally accessible and useful. Our innovations in web search and advertising have made our website a top internet
property and our brand one of the most recognized in the world. Our Google segment generates revenues primarily by delivering
relevant,cost-eectiveonlineadvertising.BusinessesuseourAdWordsprogramandAdSenseprogramtopromotetheirproducts
and services with advertising on both Google-owned properties and publishers’ sites across the web.
Our Motorola Mobile segment is focused on mobile wireless devices and related products and services. In January 2014, we
entered into an agreement with Lenovo Group Limited (Lenovo), a Hong Kong corporation, providing for the disposition of our
Motorola Mobile segment. The transaction is expected to close in 2014.
Our business is primarily focused around the following key areas: search and display advertising, the Android operating system
platform, consumer content through Google Play, enterprise, commerce and hardware products.
WewereincorporatedinCaliforniainSeptember1998andreincorporatedinDelawareinAugust2003.Ourheadquartersare
locatedat1600AmphitheatreParkway,MountainView,California94043,andourtelephonenumberis(650)253-0000.We
completedourinitialpublicoeringinAugust2004andourClassAcommonstockiscurrentlylistedontheNasdaqGlobalSelect
Market under the symbol “GOOG.”
OnJanuary30,2014,weannouncedthatourboardofdirectorshadapprovedadistributionofsharesofourClassCcapitalstock
asadividendtoourstockholderswithadividendrecorddateofMarch27,2014andadividendpaymentdateofApril2,2014.
OnthersttradingdayexpectedtobeApril3,2014,ClassCwillbelistedontheNasdaqGlobalSelectMarketunderthesymbol
“GOOG” and Class A will be listed on the Nasdaq Global Select Market under the symbol “GOOGL.”
2013 Corporate Highlights
Android—Our Android operating system continues to grow with more than a billion Android devices activated globally as
ofSeptember2013.
Google Play—Google Play is an entirely cloud-based, digital entertainment store with more than a million apps and games
plusmillionsofsongsandbooksandthousandsofmoviesthatouruserscannd,enjoyandshareontheircomputer,
phone or tablet. Our new music subscription service, All Access, lets people listen to more than 20 million songs for $9.99
a month on any device.
Chromebooks and Chrome—Chromebooks are computers that are built for the way people work and live today.
Chromebooks, like the Chrome browser, are built around the core tenets of speed, simplicity, and security. Today, eight
of the top computer manufacturers are making Chromebooks, and Chromebooks are used in more than 5,000 schools.
Chromehasmadebrowsingthewebsimpler,speedierandsaferformorethan750millionusersaroundtheworld.
Chromecast—To help make it easy to bring users’ favorite online entertainment to the biggest screen in their house - the
TV-weintroducedChromecast.Chromecastisasmallandaordabledevicethatuserssimplyplugintotheirhigh-denition
(HD)TVanditallowsuserstousetheirphone,tabletorlaptopto“cast”onlinecontenttotheirTVscreen.ItworkswithNetix,
YouTube, Google Play Movies & TV, Google Play Music, HBO Go, Hulu Plus and Pandora. With Chromecast, we wanted to
create an easy solution that works for everyone, for every TV in the house.
Nexus—WelaunchedNexus5,ournewestsmartphone,inOctober2013,thatfeaturesanintelligentlysimpledesignthatis
precision-builtfromstrongmaterials.Itcomesinblack,whiteandredandhasa5”HDdisplay,Snapdragon800processor,
4G/LTEandbuilt-inwirelesscharging.InJuly2013,wealsolaunchedarefreshedNexus7tablet.Thethinner,lighterand
fasterNexus7deliverstheperfectmixofpowerandportability.Itfeaturestheworld’ssharpest7”tabletscreen-putting
over2.3Mpixelsinthepalmofeachuser’shand.
contents