Google 2013 Annual Report Download - page 7

1GOOGLE INC.
Note About Forward-Looking Statements
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements include, among other things, statements regarding:

thegrowthofourbusinessandrevenuesandourexpectationsaboutthefactorsthatinuenceoursuccessandtrends
in our business;

our plans to continue to invest in new businesses, products and technologies, systems, facilities, and infrastructure, to
continue to hire aggressively and provide competitive compensation programs, as well as to continue to invest in acquisitions;
 seasonaluctuationsininternetusageandadvertiserexpenditures,traditionalretailseasonalityandmacroeconomic
conditions,whicharelikelytocauseuctuationsinourquarterlyresults;
the potential for declines in our revenue growth rate;

our expectation that growth in advertising revenues from our websites will continue to exceed that from our Google Network
Members’ websites, which will have a positive impact on our operating margins;

our expectation that we will continue to pay most of the fees we receive from advertisers to our Google Network Members;
 our expectation that we will continue to take steps to improve the relevance of the ads we deliver and to reduce the number
of accidental clicks;
uctuationsinaggregatepaidclicksandaveragecost-per-click;

ourbeliefthatourforeignexchangeriskmanagementprogramwillnotfullyosetournetexposuretouctuationsin
foreign currency exchange rates;
the expected increase of costs related to hedging activities under our foreign exchange risk management program;

our expectation that our cost of revenues, research and development expenses, sales and marketing expenses, and general
and administrative expenses will increase in dollars and may increase as a percentage of revenues;
our potential exposure in connection with pending investigations, proceedings, and other contingencies;
ourexpectationthatourtracacquisitioncostswilluctuateinthefuture;
our continued investments in international markets;
estimates of our future compensation expenses;
uctuationsinoureectivetaxrate;
thesuciencyofoursourcesoffunding;
our payment terms to certain advertisers, which may increase our working capital requirements;
uctuationsinourcapitalexpenditures;
our expectations regarding the issuance and trading of our Class C stock; and
our expectations about the disposition of the Motorola Mobile business;
aswellasotherstatementsregardingourfutureoperations,nancialconditionandprospects,andbusinessstrategies.Forward-
looking statements may appear throughout this report, including without limitation, the following sections: Item 1 “Business,”
Item1A“RiskFactors,”andItem7“Management’sDiscussionandAnalysisofFinancialConditionandResultsof
Operations.”Forward-lookingstatementsgenerallycanbeidentiedbywordssuchas“anticipates,”“believes,”“estimates,”“expects,”
“intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking
statements are based on current expectations and assumptions that are subject to risks and uncertainties, which could cause our
actualresultstodiermateriallyfromthosereectedintheforward-lookingstatements.Factorsthatcouldcauseorcontribute
tosuchdierencesinclude,butarenotlimitedto,thosediscussedinthisAnnualReportonForm10-K,andinparticular,the
risksdiscussedunderthecaption“RiskFactors”inItem1Aofthisreportandthosediscussedinotherdocumentswelewiththe
Securities and Exchange Commission (SEC). We undertake no obligation to revise or publicly release the results of any revision
to these forward-looking statements, except as required by law. Given these risks and uncertainties, readers are cautioned not
to place undue reliance on such forward-looking statements.
As used herein, “Google,” “we,” “our,” and similar terms include Google Inc. and its subsidiaries, unless the context indicates otherwise.
“Google” and other trademarks of ours appearing in this report are our property. This report contains additional trade names and
trademarks of other companies. We do not intend our use or display of other companies’ trade names or trademarks to imply an
endorsement or sponsorship of us by such companies, or any relationship with any of these companies.
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