Google 2013 Annual Report Download - page 10

4 GOOGLE INC.
PART I
ITEM1.Business
In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience.
YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to
associatewithcontentbeingwatchedbytheirtargetaudience.YouTubealsooersanalytictoolstohelpadvertisersunderstand
their audience and derive general business intelligence. In the past year, YouTube has experienced strong growth in mobile
viewers and has established key partnerships with content companies to help monetize mobile video.
Consumer Content and Platforms
Android
WorkingcloselywiththeOpenHandsetAlliance,abusinessallianceofmorethan75technologyandmobilecompanies,we
developed Android, a free, fully open source mobile software platform that any developer can use to create applications for mobile
devices and any handset manufacturer can install on a device. We believe Android will drive greater innovation and choice in the
mobile device ecosystem, and provide consumers with a more powerful mobile experience.
Chromebook, Chrome, and Chromecast
As mentioned above, we launched several new hardware products this year including multiple Chromebooks, Nexus 5 (smartphone),
Nexus7(7”tablet),andChromecast(deviceallowingtheconsumerto“cast”onlinecontenttotheirTVscreen),allofwhichreceived
extremely positive user feedback.
Google+
Google+allowsuserstoshareonlinejustlikeusersdointherealworld,sharingdierentthingswithdierentpeople.Asof
October2013,wehad540million30-dayactiveusersacrossourGoogleproperties.
Google Play
Google Play is our digital entertainment store for apps, music, books and movies. We also launched our All Access music service
this year which allows users to listen to our vast music library. This year we brought Google Play to more platforms so Play Music,
Play Movies and Play Books can now be enjoyed on the iPhone and iPad, in addition to Android devices.
Google Drive
GoogleDriveisaplacewhereuserscancreate,share,collaborate,andkeepalloftheirstu.GoogleDocsisbuiltrightintoGoogle
Drivesouserscanworkwithothersinrealtimeondocuments,spreadsheetsandpresentationsandusers’lesgoeverywhere
theydo.Whenuserschangealeontheweb,ontheircomputer,orontheirmobiledevice,theleupdatesoneverydevice
whereusershaveinstalledGoogleDrive.
Google Wallet
GoogleWalletisavirtualwalletthatsecurelystoresusers’creditanddebitcards,oers,andrewardscards.Userscantaptheir
phone to pay in-store using Google Wallet anywhere contactless payments are accepted. Users can also easily pay online and
on their mobile devices at participating merchant sites and apps using Google Wallet. People can also easily send money to their
friends through Gmail or through the Google Wallet app.
Enterprise
With Google’s Enterprise products, we help users work the way they live by enhancing our consumer products used by billions
with the features and controls their business needs to be productive, innovative and successful. These tools such as Google
Apps(whichincludesGmail,GoogleDrive,Calendar,GoogleSites,andmore)arebuilttoletpeopleworkanywhere,anytime,on
any device, without loss of security or control. We also provide versions of our Google Maps Application Programming Interface
(API) for businesses (including fully interactive Google Maps for public and internal websites), as well as Google Earth Enterprise
(abehind-the-company-rewallsoftwaresolutionforimageryanddatavisualization).
WenowalsooerinfrastructureandcloudservicestodevelopersandbusinesseswithGoogleCloudPlatform.Thissuiteof
servicesincludesaPlatformasaService(PAAS)oeringcalledGoogleAppEngine,storagethroughGoogleCloudStorage,real
time analytics through Google BigQuery, Structured Query Language (SQL) through Google Cloud SQL, and Infrastructure as a
Service (IAAS) via Google Compute Engine.
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