GameStop 2007 Annual Report Download - page 11

powerfulpartnerships
At GameStop, an essential part of being a great corporation is being a great corporate citizen.
By developing partnerships with leading nonprofi t organizations and industry associations, we
can act in service to the communities where we do business and to our customers, extending our
relationships with video gamers far beyond the point of sale.
CORPORATE CITIZENSHIP
MAKE-A-WISH FOUNDATION
For children with life-threatening medical conditions, the enjoyment of playing a video game with family and friends is
immeasurable. That’s why during the 2007 holiday season we expanded our partnership with the Make-A-Wish Foundation
to spread the power of a wish®.
The program consisted of the donation of 200 shopping spree wishes. Wish kids across the country received a treasure of
games, systems and accessories that helped make their holiday one to remember. In addition, we provided a link on our
popular website so GameStop customers could make donations to benefi t the Make-A-Wish Foundation.
“The Make-A-Wish Foundation granted 13,000 wishes last year, and more than 1,000 of them involved computers, electronics
or game systems,” said David Williams, Make-A-Wish Foundation of America President and Chief Executive Offi cer. “This
wonderful partnership with GameStop will bring even more joy to courageous children.”
“RESPECT THE RATINGS’’
As the gaming industry and its infl uence grows, so does our responsibility to ensure the age-appropriate fi t of titles being
sold to customers. GameStop brought this commitment to life by launching “Respect the Ratings,” a national public
education and awareness campaign to assist parents and other adults in making informed decisions on the purchase of
video games.
Conducted in partnership with the Entertainment Software Ratings Board (ESRB), “Respect the Ratings” draws upon online
and in-store channels to communicate ratings information every adult should know. A key component of the campaign is
a useful “Parents Center” at www.RespectTheRatings.com. This valuable tool provides parents and concerned adults with
a detailed explanation of the ESRB rating system, helpful tips and resources for monitoring game play and using parental
controls and an informative “gaming 101” section. In addition, ESRB ratings information is provided to customers at all U.S.
GameStop stores through in-store signage, circulars and promotional vehicles.
Our sincerest hope is that “Respect the Ratings” helps consumers shop smarter and makes video gaming an even more
rewarding experience for everyone.
“The industry helps ensure that parents are provided with information about the content and age-appropriateness of the
video games they consider buying for their families, and having the support of retailers is a critical part of our continued
success,” said Patricia Vance, President, ESRB. “GameStop continues to set an excellent example with its knowledgeable
in-store staff and proactive ratings education campaign. Helping consumers make appropriate and informed choices is
what it’s all about.”
brandonagata
Who I am: : College student and GameStop customer (Fort Lauderdale, Florida)
What I’ve learned from GameStop: I’ve always loved video games…not just playing them, but how they were actually created
fascinates me. As a Make-A-Wish kid, GameStop gave me the opportunity to meet the designers for Spider-Man 3. Meeting them
strengthened my desire to fi nish my degree in animation so I can become a game developer one day.
What’s playing on my system: HALO 3, Fight Night, Spider-Man 3, and The Godfather
“I want gaming to be more than a passion…
I want it to be my profession as well.”