GE 2013 Annual Report Download - page 19

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BUILD
LEADING FROM THE MIDDLE
Middle-market companies are engines of
economic opportunity, and GE Capital is
dedicated to helping them grow. Our annual
Middle-Market Summits, co-sponsored
with The Ohio State University, have enabled
thousands of midsize customers to interact
with top executives and academics to explore
new ways to build their businesses. And
through Access GE and other programs, we’re
connecting these customers with valuable
industrial technology. In 2013, we helped Aavid
Thermalloy, a leader in thermal technologies
and a portfolio company of Audax Group, a
GE Capital customer, create new products
by licensing our patented Dual Cool Jet (DCJ)
technology. Developed by GE scientists at our
Global Research Center, DCJ gives Aavid the
ability to help its customers keep their electronic
products cool and to reduce their size.
TEAMING UP TO TACKLE BRAIN INJURIES
Every 20 seconds, someone in the United States suffers a brain injury.
The Head Health Initiative is a partnership between GE and the NFL to develop
better technologies for the diagnosis and treatment of these injuries. Guided
by top neurosurgeons and other experts, the initiative includes a four-year,
$40 million R&D program to develop imaging technologies that can improve
diagnosis and help doctors provide more targeted therapies. The NFL, GE and
Under Armour also launched two open innovation challenges that will provide
up to $20 million for research and technology to better understand, diagnose
and protect against mild traumatic brain injury.
CURE
PICTURED: GE’s Rod Bollins, Greg Gratson and Peter deBock
and Aavid’s Norm Soucy and Julie Hitchcock
Photo: AP