Estee Lauder 2013 Annual Report Download - page 96

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94
Estée Lauder was launched in 1946 and is the flagship brand of The Estée
Lauder Companies Inc. Estée Lauder products are sold in more than
150 countries and territories. They are technologically advanced,
high-performance products with a reputation for innovation,
sophistication, glamour and superior quality. Estée Lauder has produced
some of the most iconic skin care, makeup and fragrance products,
including Advanced Night Repair Synchronized Recovery Complex II,
Idealist Even Skintone Illuminator, Perfectionist CP+R, Double Wear,
Pure Color, and has two of the top ten fragrances in the United States,
Beautiful and pleasures.
Introduced in 1964, Aramis was the first prestige men’s fragrance to
be sold in department stores. It is sold in more than 130 countries and
territories worldwide. Aramis pioneered prestige men’s grooming with its
“master plan” that introduced 20 unique products. Today, Aramis remains
successful through its strong brand identity and continues to be a symbol
of classic masculinity and sophistication.
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